I'm not going to lie, this item is an INVESTMENT! It cost me an arm and leg (for a curler, it's pretty expensive) but boy was it worth it! The curls that come out using this at the speed that it goes are so fantastic and all my friends ask for a hair makeover when they come over! It's a bit scary to use at first but once you get used to it it's pretty great, you'll never go back to your old curling iron. The amount of different settings is great, how long you want to curl, the temperature, and the curling direction... worth the money!