My LO loves the flavor of this paste! Her teeth are always shining. Morning and evening brushing are easy because she likes the paste so much!

I must have bought like 10 of these when Toys R Us closed. My toddler doesn't even fight brushing her teeth and this is part of her routine.

I bought this for my LO one. I like it because it’s plant-based ingredients, it’s dye-free clear gel and helps remove plaque and it’s safe to swallow. It has NO fluoride, saccharine, sulfates, parabens, or artificial colors.