I ordered this product from the U.K and I was amazed at the results as it lightened my hair much better than some leading salon products did! Not too strong of a scent while bleaching and very easy on the scalp, safe to use. I am already waiting for an another order of this. I will definitely recommend this product and will continue to purchase this brand in the future.

I naturally have dark brown hair and this does a great job at lifting it. I’ve been using this for a few years now to touch up my roots, money piece and highlights. No issues at all works really well and super affordable.

If you want to go blonde I would definitely recommend. My hair lifted just how I wanted to get the pink I wanted. My hair feels soft even though I've bleached it.