I honestly use this every single day. Twice a day to be precise. After washing my face, I apply it, and I never ever skip this important step. It is reasonably priced, I believe its 20 dollars but it lasts a long time. My grandmother, who is turning 78 has used avons creams since she was young, so so had my mother who is 48. Nither women have any wrinkles, not even one. Both claim that it's because of these creams that they keep their youthful appearance. You should definitely try this out.