Aveeno

End the struggle with weak, damaged hair. Infused with the power of nourishing ACTIVE NATURALS® Wheat Complex, this shampoo works with your hair's unique chemistry to target and fortify the weakest, most damaged areas of hair, infusing them with strength and helping to repair up to 90% of breakage in just 3 washes.*
INGREDIENTS
ACTIVE NATURALS® WHEAT COMPLEX
Targets and fortifies
the weakest part of the hair.
Wheat protein has long been used in hair care products. AVEENO®scientists have identified an optimal blend of wheat protein and wheat germ oil that harnesses the benefits of wheat, and allows products containing this blend to target damaged areas of hair. This unique formula has been proven to restore the three elements that give life to hair‑strength, softness and shine‑ in just three washes.

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