Aveeno® Nourish + Moisturize Shampoo


4.5 out of 5 stars
  • 5 Stars67%
  • 4 Stars22%
  • 3 Stars9%
  • 2 Stars2%
  • 1 Star1%


This shampoo does much more than nourish and cleanse—it bathes the driest hair with a fusion of gentle conditioners and moisturizers. Scientific studies show that just 3 washes help repair damage, and provide strength, softness and shine. And in a clinical study, 92% of women thought their hair was more moisturized after just 3 uses.



Carefully extracted from the oat kernel, ACTIVE NATURALS® Oat Extract provides a soothing effect while gently nourishing delicate skin.

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Top Questions See all 12 Q&A

Aveeno® Nourish + Moisturize Shampoo
Aveeno® Nourish + Moisturize Shampoo
Reviews (256)
Q&A (4)
Media (5)
Susan D.
Newark, DE
107 reviews
I got the matching shampoo and conditioner because they were on sale and nothing less! 2 for 12.99 was reasonable for sulfate free shampoo that’s going in my gym bag. After three visits to the gym it’s been moved to my shower and I plan on repurchasing it! It feels great and lathers up well, and leaves my color in tact. I put the conditioner on before I get in the pool and it help combats the chlorine. I am astounded!
Jazmin V.
26 reviews
Best feeling is when your dead hair dries after a shower, and it feels nourished an soft. I underwent the process of BLEACHING my hair from black to platinum blonde, and this is the only shampoo that left it so soft and healthy feeling to the touch. my hair moves in the wind instead of staying stiff to the touch. Highly recommend.
Hailey L.
527 reviews
It smells really nice and keeps my hair feeling great! I love using this brand every single day and it never dries out my hair. It lathers really well and leaves your head feeling good. I would buy this again.
Abby N.
Ventura, CA
145 reviews
I really like this shampoo. I has a nice scent that is long lasting but not over powering. It lathers great and leaves my hair feeling clean and soft. I color, blow dry and flat iron my hair and I feel it helps keep it soft and nourished. It’s a good value and will continue to use.
Tanner M.
Hamilton, OH
86 reviews
Love this shampoo! It's really nourishing but not at all heavy so it doesn't weigh down my hair. Can be found at drug stores and chains for a relatively affordable price. It has a subtle but very nice smell and leaves my hair looking fresh. Definitely recommend. 
Mimi M.
East lansing, MI
42 reviews
Obsessed. This shampoo and conditioner pair really cleans my hair and makes it LAST. I have tried many different shampoos that literally make my hair oily the next day. I can go a few days where my hair looks and smells fabulous before having to wash it.
kaylan l.
48 reviews
The smell is great, the fact that its SLS free is huge however this shampoo is too harsh and it totally dries my hair out even when its marketed as a moisturizing shampoo - i used it with its companion conditioner too to no positive result. 
Analise J.
17 reviews
I got the matching shampoo and conditioner because the shampoo and conditioner I was using made my hair greasy and scalp dry. After I used this product twice it's helped so much. My hair is so much softer then it's ever been. Love it!
Sara J.
Round Rock, TX
594 reviews
I love there moisturizer. I use it under my make it and it really helps me blend my makeup. I use to use a different brand of moisturizer and it really made my makeup look cakey. Once I switched to this I saw a huge difference.
Mimi M.
East lansing, MI
42 reviews
I love this shampoo for many reasons. The smell is very fresh and flowery and lasts in my hair, my hair does not get oily from using it AND the bottle is skinny so it fits easily in my suitcase for longer travels. I encourage everyone to use this brand.
Winston Salem, NC
298 reviews
Has anyone tried the Aveeno conditioner?
china g.
117 reviews
Is this good for thick and somewhat dry/frizzy hair?
Charlen V.
East Elmhurst
16 reviews
Cren que este shampoo se bueno para el cabello reseco y crespo
Mairangelica L.
Miami, FL
111 reviews
It looks really great and very natural. It's good? Moisturize your hair? and most importantly: it's free of parabens?

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