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Aveeno® Daily Moisturizing Lotion

BY AVEENO #10 in Lotion

4.6 out of 5 stars
  • 5 Stars70%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%
4.61 / 5 based on 6,333 Reviews


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 553 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6333)
Q&A (131)
Media (397)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Summer W.
117 reviews
This lotion has a beautiful light texture that still moisturizes and locks in protection against these wind-chapping winters! It feels like a light whipped cream and smells like a light oatmeal or vanilla but mostly doesn't over power the senses, so it would be great for sensitive skin.
In fact, it is better than some of those high end lotions because it doesn't have those irritating chemicles that leave a terrible smell.
It does have vaseline in it though, so I kinda feel 50?50 from that part. . . and the oat meal that claims to be in the lotions is really just wheat flour, which has crushed bugs and is only used as a thickener, so they have good marketing tactics to hide this but yall know I'm a terribly picky girl, so 3 out of 5 for me ;)
Great price as it does moisturize even my most sensitive skin when I get rashes and soothes those burns from the weather! Love it.
Kayla D.
Elberta, Alabama
25 reviews
I use this on my face because I have sensitive skin. It leaves my face a little greasy after a few hours but it does a great job of getting rid of that tight feeling after cleansing. Overall great product. I love Aveeno and will continue buying their products!
Chelsi M.
Adrian, MI
3 reviews
This lotion makes my skin feel so soft...especially when I use it right after my shower. It does however take quite a while to soak in, which is a negative in my case because I have a very hurried routine and waiting for lotion to dry is not budgeted into that time. Overall, though, the benefits outweigh the drawbacks.
Mariah D.
1 review
I like this brand it does what it says by keeping your skin moisturised however since I suffer with sensitive dry skin it doesn't lock in the moisture in my skin.
Nicole L.
Lemon Grove, CA
10 reviews
I use this daily. I love it! Non greasy absorbs quickly. Lasts between hand washing
Shena B.
1 review
I love this lotion. It's very moisturizing and not greasy! Perfect for the year round. The whole family uses it.
Deniz K.
Wilson, NC
5 reviews
I get these terible hives from time to time and best thing for me to use aveeno. Would recommended to any one with any skin problems
AYin N.
4 reviews
The aveeno daily moisturizing lotion gives me a smooth non greasy skin after application. It gives my skin that healthy looking glow and also keeps me moisturize the whole day.
Danielle P.
Stony Brook, NY
2 reviews
I've been using this lotion everyday for years!! Just recently I've been feeling the need to try a new lotion but I seriously love this lotion. It's extremely moisturizing, especially in the winter when my skin is dry. It even helps when my hands get really dry and cracked. Lately I have been noticing it has a funny smell but it's not strong or anything.
Blanca H.
Compton, Ca
2 reviews
I have super dry skin and this lotion keeps my skin moisturized , the only con I could think of is that it has no scent which is really not a con, very effective and a little pricey unless you buy it @ SAMs club or Costco I will definitely recommend it
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?

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Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion