Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,633)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Kayla C.
Saint Albans, VT
69 reviews
Love this lotion! Im not a fan of lotion thats super thick, but i like lotion that is creamy. & this is the perfect combo! Its a good reasonable price. Trust me, its worth it!
tonja h.
Hancock, ME
17 reviews
Aveeno Daily Moisturizing Lotion is an awesome product. Winter is rough here in Maine and my skin takes a hit. This moisturizing lotion is light and not sticky. I like it.
Hailey R.
11 reviews
10/10 for sure, this lotion leaves your skin so soft. I use it daily and it really helps with dry skin, it doesn't really have much of a scent but it doesn't stink, I will buy this again!
Alisyn B.
Columbia, MO
23 reviews
Bought this for the first time and was a little disappointed. It didn't seem to really smooth my skin out over time and it was one of the more expensive brands I chose from.
Kahloah D.
La Mesa, CA
74 reviews
I love using aveeno when I'm having a sensitive time with my skin such as rashes or irritations. I feel like it gets the job done without being to harsh. I usually like to feel my products working which means they can be harsh. But I feel aveeno well enough without that. The lotion is hydrating without being overly so, which for me can lead to it getting oily in the heat or drying out. But sometimes I do require another layer on after a while.
Marissa M.
Aurora, IL
58 reviews
This lotion is wonderful. It is soothing and helps heal my very dry skin, especially during the winter. It is not greasy and sinks in quickly. I think it is a very good value, compared to others out there. There is not a lot of scent to it, but that is fine for my sensitive skin. I would recommend this product for someone looking to soothe their skin.
Krystal Y.
5 reviews
My holy grail body lotions. I've been using this for so many years and get a great deal on Aveeno body lotion at my local wholesale stores. I love how moisturizing this is while being completely unscented. I even use this on my face in the mornings as a lightweight face moisturizer and use my designated face creams and serums only at night. If you're even debating about another body lotion brand... don't. Once you try Aveeno, you don't go back!
kuku k.
597 reviews
I just love their moisturizer. I have been using this for several months after purchasing it at a local big box store. I have found other moisturizers to either be too greasy or too scented or too thin. The scent of this moisturizer is just right. The has a faint scent like oatmeal. I have sensitive skin and this moisturizer doesn't irritate my skin like others. So I think it is a everyday moisturizer for people have sensitive skin like me.
Abigail B.
Denville, NJ
395 reviews
I used this lotion a lot several years ago while battling hives and allergies, to minimize chemicals and fragrances on my skin. This lotion was great for keeping my skin moisturized and healthy. It is nice and thick and absorbs well. I wish the bottle was larger, because when applying to more than just a contained area, it is easy to burn through quickly. Its also on the expensive side, but worth the cost if you have reactions to cheaper alternatives.
Jeanette R.
Orlando, FL
134 reviews
I really sensitive skin and I thought this would help with flaking, dryness and redness. A doctor recommended I use it instead of Cortaid. It really didn't help much. I found the formula greasy, hard to absorb and my face broke out. I was disappointed because it's pretty expensive. So I use it on my hands and when people ask me for lotion. Really doesn't add moisture to my sensitive aching skin. I was expecting more because of the price.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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