Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,631)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Mimi W.
Pine Hill, NJ
147 reviews
I love Aveeno products because they always seem to be a better quality than other generic or similar brands. I signed up to receive emails from Aveeno and started receiving nice samples from them through the mail. One was a large bottle of foundation, and the other was a small sample of Aveeno Daily Moisturizing Lotion. I started using this as soon as I received it and noticed a difference within the first day. It states that it works for 24 hours, but it never has worked this long for me. I usually have to reapply this lotion about every three to four hours, but it really does help in moisturizing dry skin. I have yet to find a product that will actually moisturize for 24 hours as it's impossible for a lotion to do
Theresa K.
Ellington, CT
17 reviews
My husband loves this for his hands. He is a clown and he needs his hands to be soft when he makes balloons or the balloons pop. He keeps one bottle of this in his car and one in the bathroom. He uses this on his hands every few hours. If he starts feeling any dry spots on his hands he will quick put this on. For his job he has to wash his hands all the time, he is pulling wires, and soldering. His hands used to get callused all the time and the balloons would pop. Now that he has found Aveeno Moisturizing lotion he no longer has callus' and he no longer pops the balloons.
Xochilt F.
29 reviews
I kinda like this lotion because it keeps your body smooth and fresh,but don’t you think is the best one yet I feel like this lotion is 2 moisturize so that’s why I grew little white bumps on my face.To be honest I don’t really recommend this sorry.
Katelynn C.
Jackson, MI
97 reviews
I love this brand so much. I can always count on it to keep my skin so soft and smooth. It doesn't cost an arm and a leg plus you can find them in almost any store.
tanner n.
26 reviews
love this lotion my family and i have been using it forever. it’s great for body and super moisturizing. wouldn’t recommend for use on face though, as it’s too thick for a face cream
Laura K.
New York, NY
2 reviews
This moisturizers is great for me! I use this lotion for 2 years. It made my skin smoother. I would recommend this lotion to people who have sensitive skin!
Novella N.
Scarsdale, NY
7 reviews
I bought the fragrance free version of this lotion. I used to use the fragranced version and never had issues with it, but I do own plenty of perfumes and did not want the chance of the scents getting in the way. While it dries fast and is very moisturizing (not greasy!), the scent smells strange. I thought I smelled like wet dog! And I believe this product also might contain parabens. I will not repurchase this, though I might try the one with fragrance which I used to use in the past.
Josephine V.
Bronx , NY
79 reviews
I habe had dry skin since a little girl and this helps me alot during the winter when you are more likely to get a little more dry because of the heater and hot water
Hafsa D.
2 reviews
I was recommended this moisturizer by my doctor when my skin got really dry due to using acne creams. Other moisturizers that I've tried have caused me to break out because they make my skin more oily, but the Aveeno one instantly absorbs everything into my skin in a matter of seconds! You can use this product on both your face and your body, I love it! ❤️
Charlotte S.
Lancaster, CA
3 reviews
Aveeno is a God send!

Three of my four children have eczema. We have tried many things to calm their flair ups... but THIS product does an amazing job to keep their bodies on the outside looking great. When we put this on them, it instantly calms the itching and makes for a better day altogether! After using this product for an extended period of time, you can definitely see the difference in their skin. I recommend this product to ANYONE with or without skin issues. You won't regret it.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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