Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,639)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Erica R.
6 reviews
This lotion goes on smoothly, its not oily at all either. Its perfect for sensitive skin on children too! It comes in smaller tubes for travel as well! The scent is subtle enough not to even bother anyone.
Caroline b.
Kennesaw, GA
74 reviews
A lot of body lotions are too strongly scented. I like this one because it isn’t and it actually provides 24 hour moisture to my skin. I do not need to reapply when using this.
Ayuni P.
277 reviews
Those with dry sensitive skin, you should try this one.

I literally use an entire bottle each month during winter cause I have extremely dry flaky skin. It is super moisturizing without being greasy and sticky. It's fragrance free so it won't cause any irritation for those who are sensitive to fragrance. Only thing is that it has 1.2% dimethicone as its active ingredient and some people are sensitive to that so be aware of that.
Sheryl W.
12 reviews
I'd give this one 10 stars if they allow me to. I have dry skin problem since I was born, and now that I live in the desert area, makes it worse than ever. One day I had a trip to Sam's club and came across this one, so I just told myself to try it out. I'd tried hundred of different lotions or cream. Nothing ever worked on my skin condition, but this Aveeno lotion lasts on me for a whole day long without itching or flaking. And what I like the most is that it's not greasy at all, and there is no smell, it means there is no fragrance, it's natural. I'd recommend it and would buy again.
Rachel H.
New York Mls, NY
72 reviews
This is my favorite lotion and it sits on my nightstand to use daily. You can buy it at any Walgreens, Rite Aid, CVS, etc. and it smells lovely. It's a must have in my house. 
Jada D.
10 reviews
I didn't really care much for this product. I feel as though it just wasn't moisturizing enough. It's good if you don't like harsh products because it's very gentle, I just didn't find it very effective. 
Madison F.
3 reviews
It’s a great moisturizer. Smells like aveeno for sure. Good for sensitive skin. Especially people with excema. Doesn’t leave a greasy or harsh feeling at all. Which I like. Would recommend for sure!!!
Diana B.
N Chesterfld, VA
8 reviews
This is one product that I can count on, it does what it says and helps to keep my skin looking its best not to creamy just right. I would recommend this product to anyone.
Raquel A.
67 reviews
Love this product!!! It's fragrance-free, gentle enough to be used on the face. Smoothes into skin and is not greasy or sticky. I use this product daily, I 100% recommend it.
Thalya C.
Rochester, NY
9 reviews
This product keeps my face moisturized throughout the whole day and is a great product to use before applying makeup. I bought this product in Walmart for a reasonable price.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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