Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 586 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,663)
Q&A (144)
Media (414)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Lys E.
Fresno, CA
52 reviews
Hey lather up your body with this brand because its the best, plus my mother loves it! Creamy and smooth on skin when applying, skin feels baby soft, fragrance free, and oatmeal added. Aveeno® Daily Moisturizing Lotion
Jasmine J.
Killen, AL
131 reviews
I used this right after I got my tattoo and let me just tell you. It stopped itching completely when I put this on. It's unscented so it's perfect for new tattoos. I still use this just for an every day lotion and I still love it.
Katya B.
16 reviews
this is my favorite, but i hate that it smells like oatmeal. It makes me sleepy, so it is a good nightime moisturizer. But it is too heavy to use on the face, but great for knees and elbows. 
Jock G.
239 reviews
I really dislike lotions, I have oily skin and everything makes me break out and/or feel "greasy"....I moved to a very warm sunny climate and my skin started drying out and I needed a daily SPF.

I tried this on a whim and I was so pleased! It soaks into the skin and while only SPF 15, it does provide protection, maybe not for a sunbathing session or swimming but it works as I have fair skin and have managed to stay burn-free for over a year now. I do use higher SPF if I'm exposed all day or swimming but for a daily product that doesn't feel like sunscreen AND keeps my skin nice, this is great.

Love it, very happy to have found it.
Angela S.
Ashland, KY
245 reviews
This is a great lotion! It doesn't have any fragrance and is great for dry skin, very soothing. My tattoo artist recommended it to me for when my tattoo had healed. I will definitely repurchase this!
Eduardo R.
Delano, CA
807 reviews
The best lotion out there hands down I've used aveeno for many years and it has transformed my skin drastically people bump into me and they feel my skin and they are amazed on how soft it is no lie.
Odalys P.
Hialeah, FL
423 reviews
I love this moisturizer . Aveeno has great skin care products from shampoo, conditioner , creams and makeup wipes . I love it all the packing is nice and they are a bit expensive but affordable .
Jamie T.
61 reviews
As much as I would love to give this 5 stars, I can't. My youngest has eczema, and this dried her skin out even worse than it would be without lotion. For the price, I'd say it needs to be better! And definitely less watery!
Katherine C.
Chicago, IL
95 reviews
This lotion is fine. I try to use it everyday but I haven’t noticed any improvement in my super dry skin. It’s a good value at Costco when it’s on sale though. The scent is fine and it does moisturize my skin for a few hours.
Rita B.
7 reviews
I like this product to keep in my purse. It is small and it does the job for when you forgot to put lotion on your hands or body. It is a very gentle formula and I simply love Aveeno products.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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