Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,622)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Lauren L.
45 reviews
5 stars times a million. BEST plain moisturizer out there. I use it all over my body, even on my face. I hate the lotiony feeling after application, but this stuff dries immediately and doesn't even feel like you put it on. I always replenish my supply before it runs out
Eduardo R.
Delano, CA
807 reviews
The best lotion out there hands down I've used aveeno for many years and it has transformed my skin drastically people bump into me and they feel my skin and they are amazed on how soft it is no lie.
Kayla W.
544 reviews
I think this lotion does a pretty good job of moisturizing and has a decent scent. I just like to get my lotions from Bath and Body works. I don't think about buying this lotion at the grocery store.
Jamie T.
61 reviews
As much as I would love to give this 5 stars, I can't. My youngest has eczema, and this dried her skin out even worse than it would be without lotion. For the price, I'd say it needs to be better! And definitely less watery!
Odalys P.
Hialeah, FL
423 reviews
I love this moisturizer . Aveeno has great skin care products from shampoo, conditioner , creams and makeup wipes . I love it all the packing is nice and they are a bit expensive but affordable .
Katie H.
Lansing , MI
39 reviews
This is my favorite daily moisturizer. Not too heavy or greasy and the smell is not overpowering. I use this product at least every other day. Also, I have sensitive skin and this product doesn't break me out or cause hives.
Rita B.
7 reviews
I like this product to keep in my purse. It is small and it does the job for when you forgot to put lotion on your hands or body. It is a very gentle formula and I simply love Aveeno products.
Katherine C.
Chicago, IL
95 reviews
This lotion is fine. I try to use it everyday but I haven’t noticed any improvement in my super dry skin. It’s a good value at Costco when it’s on sale though. The scent is fine and it does moisturize my skin for a few hours.
Rosa R.
New York, NY
134 reviews
Love the feel of this on my skin. Great hydrating quality. Doesn't leave any sticky feeling. Absorbs nicely into the skin. I didn't find that the lotion has any scent. Of it did it was soft and mild.
Delia H.
Greensboro, NC
27 reviews
I actually embed up with this set by accident. went to Walmart for toothpaste and after o grabbed it my wife goes "you need new soap. the one you have makes your skin soft, but i hate the way it smells!" *jaw drop* i immediately go to the body wash isle and start looking. there were loads of options but the scents made my wife cringe.i hat given up and walked away unknowingly she picks this up. we get home and i pull this out and she's like "you're welcome now go try it out." she was right, my skin loved it! the scent is light so i can actually build my own scent. when i run out I'll definitely be purchasing this!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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