Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,657)
Q&A (144)
Media (414)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Haley T.
Santa Cruz, CA
71 reviews
This body lotion is so simple and natural and doesn't feel too greasy! It moisturizes my skin perfectly as a daily body lotion. There's also oatmeal as an ingredient, which is supposed to calm redness :) 
Ashley H.
1 review
The only daily lotion I use. Leaves my skin feeling great! Doesn't have a "heavy" feeling to it and no oiliness. I have very sensitive skin and this lotion has never caused a reaction or caused break outs!
Alicia R.
Chicago, IL
3 reviews
This lotion is very hydrating and leaves your skin feeling soft and smooth. I would say that it is quite better than any other lotions, because it doesn't leave your skin with an afterwards dry feeling.
Amber G.
Lake Village
24 reviews
I have rosacea and this is the only option that works.  My face gets very red and hot and dry sometimes and this has worked wonders.  I put it on after showering if my cheeks are red instead of moisturizer.
Lissbette P.
Chicago, IL
381 reviews
Should a great lotion! Keeps my legs and arms very soft and moisturized! It doesn’t really have a specific smell to it but it isn’t bad either. The price was good. Not too cheap but not too expensive either.
Angelica B.
Minneapolis, MN
63 reviews
PERFECT daily moisturizer! I have super dry skin and this lotion always keeps me moisturized and leaves my skin feeling soft! It's a great product at a great price, and it can be found in almost any store!
149 reviews
Amazing lotion. It really moisturizes your skin, especially if you have dry skin. It is also of great value. I will leave there is aloe within the product which makes it very light and moisturizing. Love!
Jacki D.
Grand Rapids, MI
364 reviews
I think Aveeno is a great line! I love how soft this lotion is. Also a decent price point. I find this lotion lasts hours, and holds up to what it claims. Definitely my go to when restoring dry/cracked skin!
Darah H.
New Albany, IN
241 reviews
Smell is average and kind of neutral, but it's super moisturizing and with my skin that gets VERY itchy when dry this instantly helps it. Love using this after swimming and showering to keep my skin soft
Danielle A.
311 reviews
I loved this product. Moisturizing and didn't leave a greasy feel. I bought it at Target and I used it daily. It lasted about six months. I also liked this because it not heavily scented like Bath and Body Works or some other brands.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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