Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,628)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Dee L.
San Antonio, TX
11 reviews
This is one of a few options that I can use all year round and my skin will not itch at all. It also has no smell, so it doesn't compete with any other scents. Perfect everyday lotion. I am stocked up on it.
Stephanie G.
Sterling Hts, MI
15 reviews
I believe my mom got this as a little sample when she bought the pumps of lotion, but I used this when I got my tattoo. It was small enough to keep in my bag, and it was perfect because it didn't leave an oily residue so I didn't have to worry about it ruining any shirts.
Kylie C.
Philadelphia, PA
8 reviews
This product is absolutely amazing I love it is relieves dry skin and moisturizes ur skin for 24 hours and after the shower my face is a little red and I use this amazing lotion and the red spots go away !
Blanca R.
Las Vegas, NV
213 reviews
This is my go to lotion. I bought it at Target. I have really dry skin so this definitely works to heal that. My arms aren't as ashy and my elbows are soft. I usually use it after I shower. I recommend :)
Amber G.
Lake Village
24 reviews
I have rosacea and this is the only option that works.  My face gets very red and hot and dry sometimes and this has worked wonders.  I put it on after showering if my cheeks are red instead of moisturizer.
149 reviews
Amazing lotion. It really moisturizes your skin, especially if you have dry skin. It is also of great value. I will leave there is aloe within the product which makes it very light and moisturizing. Love!
Lissbette P.
Chicago, IL
381 reviews
Should a great lotion! Keeps my legs and arms very soft and moisturized! It doesn’t really have a specific smell to it but it isn’t bad either. The price was good. Not too cheap but not too expensive either.
Alicia R.
Chicago, IL
3 reviews
This lotion is very hydrating and leaves your skin feeling soft and smooth. I would say that it is quite better than any other lotions, because it doesn't leave your skin with an afterwards dry feeling.
Jacki D.
Grand Rapids, MI
364 reviews
I think Aveeno is a great line! I love how soft this lotion is. Also a decent price point. I find this lotion lasts hours, and holds up to what it claims. Definitely my go to when restoring dry/cracked skin!
Ashley H.
1 review
The only daily lotion I use. Leaves my skin feeling great! Doesn't have a "heavy" feeling to it and no oiliness. I have very sensitive skin and this lotion has never caused a reaction or caused break outs!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.