Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,619)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Rozlyn J.
Kingsville, TX
12 reviews
I've been issuing Aveeno since I was a baby. My skin is extremely sensitive and dry so my dermatologist recommend Aveeno. Here I am 22 years old and I still use it in my skin care routine. I absolutely love it!
Christine L.
Washington, DC
10 reviews
This used to be a favorite of mine growing up, but having since used other products, I've realized how greasy the formula is. It also doesn't do that great a job at keeping my skin moisturized, and I found myself applying this product daily with little results. 
Sierra H.
Saint Petersburg
9 reviews
I love this lotion so much! It is soothing on the skin and is perfect for all skin types. I have sensitive skin and this is my go to lotion. I have tried more expensive lotions and prefer this . Such a great buy!
Jennifer P.
176 reviews
I am abscessed with Aveeno products. I really like their natural line. They work well in keeping my skin moisturized. I like that they're not overly scented if at all. I will be adding more Aveeno products to my routine.
Tonya L.
Dixon, Missouri
131 reviews
I use this after my tattoo goo days. It is unscented and keep my tat soft. It last an extra long time which is great! AVEENO® Daily Moisturizing Lotion
I highly recommend this for after care or all around softness.
Alexandra R.
96 reviews
Perfect moisturizer. Very efficient and not greasy at all. Perfect for my sensitive skin. I use it daily after taking shower. It doesn't smell to strong and dries very fast. This presentation will last forever. Highly recommended.
Tiana R.
Elkhart , IN
36 reviews
I’m extremely prone to dry skin and this stuff even applying only once a week takes care of that no matter problem. It doesn’t leave a weird texture on your skin after use either. I’ve been using this for about 10 years now and nothing compares.
Gillian W.
Yuma, AZ
46 reviews
I love this Aveeno moisturizer lotion! It keeps my skin smooth, hydrated and healthy. I love that it doesn't have a strong fragrance and it's just right. I got this as well in a good deal for price and I will surely buy this again.
Stephanie G.
Sterling Hts, MI
15 reviews
I believe my mom got this as a little sample when she bought the pumps of lotion, but I used this when I got my tattoo. It was small enough to keep in my bag, and it was perfect because it didn't leave an oily residue so I didn't have to worry about it ruining any shirts.
Heather L.
2 reviews
This is my all time favorite go to lotion. I have sensitive skin, and have found I am allergic to a lot. However, with this lotion, I personally have never had a reaction. I tend to itch at times, and this seems to help prevent itching. The lotion is just an overall good for sensitive itchy dry skin. The brand itself is one of my favorites!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.