Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,643)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Jena W.
81 reviews
This is the best body moisturizer I have found! It says that it lasts 24 hours and it really does! Love that it is scent free. This product leaves my skin so soft and smooth! Love this so much and will continue to use it.
amanda h.
Spring Hill, FL
23 reviews
I have dry skin and this product has helped rehydrate my skin leaving it soft and silky but it doesn't leave my skin feeling oily or greasy like some moisturizing lotion' s do. I love it and will continue to use it.
Ashley A.
Rindge, NH
309 reviews
To be honest, I have mixed feelings for this product. I love it because it helped make my skin feel instantly moisturized and removed the itch from dry skin, but at the same time I’m not a fan of it because my skin is feeling incredibly sticky after fully rubbing it in...
Rachele N.
263 reviews
I prefer scented lotions but love having this around for my hair Cthulhu allergy skin and my daughter. It’s a great lotion for dry irritated skin n and my husband uses this as well since his hands crack in the cold.
Lidya W.
Mechanicsburg , PA
431 reviews
I like aveno products. They are great price and I think they smell wonderful. Unfortunately my skin still feel semi dry after a use so I really have to lather it up.
Rodney F.
1 review
This lotion has great texture and I love the way it makes my skin feels. I have no oily residue affect after using it. It last as well. Not left with the feeling of have to re-apply right after using. Has a pleasant scent and not irritating smell.
Patricia B.
Bay Point, CA
100 reviews
This is my everyday lotion. I've been using this since I was a child and I love how moisturized it leaves my skin. It's lightweight and doesn't feel heavy or greasy on the skin. It also has a subtle oatmeal scent, which I love. I'll always rebuy this!
Rosalyn R.
40 reviews
This is a must have for my skin care products. It does a wonderful job at moisturizing my dry skin. Even my family members use this stuff and they like it. Doesn't feel greasy or oily. I got this from target! 
Diana D.
Norwalk , CA
22 reviews
I'm not a big fan of strong scented lotions because they always give me headaches but this has a faint smell but it's nice. When I was rubbing into my skin it kind of felt watery. My skin felt hydrated and smooth.
Phi A.
San Francisco, CA
86 reviews
I use this everyday. I generally have sensitive, itchy, dry skin. And this helps moisturize and ease the itch and flakiness. I buy the biggest bottle bc I love it so much. Aveeno® Daily Moisturizing Lotion
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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