Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,650)
Q&A (144)
Media (412)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
lexi r.
Roselle, IL
20 reviews
i have had this bottle of moisturizer for months and it still lasts me. pro is that it definitely lasts forever. it is a good price, not too pricey and can be found everywhere. definitely long lasting. i would recommend especially for those who have very dry skin 
Melissa G.
New Jersey
614 reviews
This is really such a great lotion! This is my favorite to use when I get a tattoo because it's fragrance free and super light! It doesn't leave you oily and it really does hydrate! I would definitely buy again and recommend!
Tiffany K.
Brookeville, MD
18 reviews
Great lotion, I use it a home and I also purchase it for my employees at work! I love that it is fragrance free and it really does provide good moisture for the price. Would recommend for people with dry, sensitive skin
Sheryl S.
Waterford , NY
419 reviews
Love the simple Aveeno scent. Great simplistic packaging. This is a great every day lotion. I use it right after the shower. Absorbs easily and doesn't feel greasy. A real work horse product for me. Good value for the price.
Chikondi K.
College Park, MD
64 reviews
Who doesn't love Aveeno lotion? It is lightweight and good smelling lotion that keeps my skin feeling moisturized all day long. I have always used this lotion and I would recommend it to anyone even those with sensitive skin.
Nicole G.
San Bruno, CA
15 reviews
If you need a cost friendly and effective moisturizer this is your best friend! Size is great for carrying in your bag and the smell is great. I have oily skin most of the time but when my skin gets dry this is my go-to
Haley S.
Benton, KY
53 reviews
I use this product twice a day, EVERYDAY! It's so soothing, light and smooth. It leaves my skin so soft and moisturized! I've bought several bottles to leave around the house and even one in my car! Can't go without it!
Ashley R.
Kiln, MS
13 reviews
I have eczema & this is the lotion I use to moisturize my skin. No scent, no alcohol. Contains oatmeal & vitamins. Very good on my skin sense I am limited to what I can use on my skin.
Jessica F.
Carmel, IN
77 reviews
This lotion is good, giving it the 4 stars, but it’s average. It’s hard to go wrong with lotion, but there was nothing special about this lotion at all. It’s really affordable, but not so much that it’s a bargain deal.
Jillian G.
31 reviews
I have very dry, brittle, and sensitive skin. This product goes on easy and is so gentle. It's a great moisturizer! It's not pricey compared to some of the other lotions you can buy. I wouldn't choose any other lotion!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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