Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%
4.61 / 5 based on 6,408 Reviews


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 560 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6408)
Q&A (132)
Media (404)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Mayra M.
Gardena , CA
93 reviews
Ever since I tried this lotion I can never go back to using anything else before going to bed or waking up in the morning, I’ve introduced it to my family and they love it as much as I do, a bit pricy but definitely worth every cent spend on it ... I recommend this 200% you will love the results !
Liv L.
Fort Lee, NJ
22 reviews
This is my daily moisturizer. Although I’m not fanatic about the ingredients in this bottle, it does leave my skin moisturized, so there is not too much to complain about. The smell is muted; nothing pungent and perfum-y about it, which is great.
Iana D.
New York, NY
132 reviews
This lotion is so moisturizing and is great especially in the winter. It basically lasts the whole day so you won’t end up looking ashy. It also doesn’t have a smell so if you’re sensitive to strong smells, this is definitely a product for you.
Amanda C.
Chickamauga, GA
237 reviews
This stuff is AMAZING!!!!!!!! My daughter had eczema pretty bad and i couldnt find anything that would keep her flair ups at bay. I tried prescription after prescription but the flair ups kept coming back but i found Aveeno and its doing Great.
Megan S.
Fort worth, Tx
13 reviews
I really like the aveeno lotion because it helps my skin feel hydrated without the fragrance of other lotions. Always having sensitive skin has made me very picky when it comes to choose my my beauty products . The only downside is that aveeno is a part of Johnson and Johnson and I really dislike the company because of the terrible ingredients they use that are banned in other countries.
Tiffany J.
19 reviews
With winter here our house is full of very very dry skin. This is the first lotion I grab right out of the shower and bathtime. I have a 2 year old and 7 month old and use it on both. It is not greasy like many others and soaks on well.
Kat M.
Watertown, MA
43 reviews
This is one of my all time favorite body moisturizers! When I want something gentle and fragrance-free, I immediately think of this Aveeno lotion. It does have the natural scent of soy (which smells a bit like cookie dough to me), but it’s very light and fades quickly. I also HIGHLY recommend this as a lotion for new, healing tattoos - it keeps the skin extremely hydrated, is very gentle on the healing skin, helps keep peeling to a minimum, and aids in quick healing. I always have a large bottle at home and a travel tube in my purse!
Robbye B.
Hayesville , NC
244 reviews
I like this lotion. It's not as moisturizing as I like but it is a good lotion. It doesn't leave my skin sticky. It leaves it smooth and silky.
For the price I feel you can get better lotion but periodically I do pick up a bottle if I don't need a heavy moisturizing lotion.
This lotion is great for anyone who doesn't have really dry skin.
Erin C.
658 reviews
This is a really nice moisturizer that actually soaks into my skin as opposed to just sitting on top. I also like to mix this with some of my self tanning oils and it applies them nicely. I also enjoy the version with SPF for summer days!
Alicia C.
Porterville, CA
224 reviews
I didn’t like this face lotion one bit! At first I did but after using it more and more it started giving me little bumps and rashes, Avenue products usually tend to do that a lot to me so I don’t recommend buying it but if you do test it out on a little patch of skin first
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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