Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,619)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Katherine B.
Storrs, CT
24 reviews
This lotion is very gentle, but very moisturizing! I used it on my face even for a few months, and did not get unusually bad breakouts! It does not have much of a scent, so if you are looking for a general purpose lotion, I highly recommend this one!
Abby T.
14 reviews
This product makes my skin moist and beautiful. Their packages are very nice. I actually won the product into a raffle. It certainly met my expectations. I would definitely recommend this product to others. I would absolutely buy another bottle.
Regina P.
Dallas, TX
132 reviews
I have had the same bottle forever! I love this stuff. It's super moisturizing but doesn't feel greasy or heavy. The formula is thick but melts into the skin beautifully. I use this on my body and even to moisturize my face because it is so gentle. 
Shannon M.
Northampton, PA
85 reviews
I have been using this lotion since I was in middle school. This keeps my skin soft and keeps it from looking ashy. It is inexpensive and there are different types to choose from.
Rachel S.
12 reviews
I’ve been using this my whole life! I have really dry skin, so I’ll usually apply this throughout my whole body at night. It’s easy to work with and it has a faint smell to it which isn’t bad at all. 100% would recommend to anyone who has dry skin!
Shabria G.
Las Vegas, NV
51 reviews
If you have dry skin, this lotion is definitely for you! Especially after exfoliating, this is definitely for you! I’m glad that this is fragrance free and moisturizes your skin for 24 hours. Definitely recommended this to everyone with dry skin!
Patricia S.
Oak Harbor
6 reviews
I love aveeno and their products a lot. I use them for me as I have sensitive skin and for both of my kids as well. It is long lasting, doesn't leave a heavy lotion feeling like most lotions. Its very gentle and calming to use. The scent isn't strong at all and smells refreshing. I would definitely recommend this product to others.
Zohra K.
New Brighton, MN
534 reviews
Great moisturizer! I've been using this for YEARS. And I literally mean years... I buy them from everywhere.... Walmart, Target, CVS, Walgreens. It's the best moisturizer ever. Smooths skin very well and it's just literally too perfect to even describe.
xtina a.
Phoenix, AZ
35 reviews
Vert good for your money! Love the travel size and is one of the best moisturizers i have ever used. I started using it because of my mom and I will never stop!! I feel like the most reasonable price would be from Walmart. Definitely recommend!!
Sarah L.
Decatur, GA
153 reviews
This is a pretty good moisturizer. I use a lot of stuff from Aveeno's line because it's gentle and my dermatologist recommends it. This is a good lotion to put on your arms and legs. It's not super scented which is nice. I recommend this lotion.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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