Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 582 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,611)
Q&A (144)
Media (410)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Nancy G.
12 reviews
This product is one of my most favorite drug store skin care product ever! Great price and amazing value worth the purchase. This gives great hydration all day long and makes your skin so incredibly soft. I would purchase 10 times over and I’d recommend to anyone. Simple packaging and clean smell.
Veena D.
1 review
I love ❤️ to use, after using skin feel so soft I m useing this for my self moisturesing cream and for my younger son 16 months old for him both cream and bath wash 
Sarah F.
229 reviews
This is Hands down good! I found a good face conditioner as I would call it, it keeps my face smooth.Even when I wash my face its still soft, my go too lotion even though it is expensive its WORTH IT.
Stephanie S.
30 reviews
Like the very light scent. I like that it's a thicker lotion which is why I have purchased more than once. The price is affordable. The only reason this is getting a 4 stars is because it doesn't soak in and sometimes leaves my skin feeling tacky. 
Natisha T.
199 reviews
I use aveeno products regularly due to skin irritations on my arms and this product is amazing it locks in moisture and keeps my skin feeling hydrated and it's fragrance free which is a huge deal for me it smells great and worth the price and then some
Hayley A.
Nixa, MO
23 reviews
This is my favorite lotion so far. I hate lotion because it can be greasy and take forever to soak in but aveeno does a really good job to soak in quickly. I reapply about 2-3 times daily in the winter. I would reccommend this product to everyone.
Kristi R.
Raytown, MO
538 reviews
This is a great lotion! It's a little on the pricey side, but a great value for the money. If you're going to pay for a higher quality lotion, this is the one to buy. It smells good and leaves your skin feeling very moisturized. I would highly recommend.
Cristina G.
789 reviews
As a hand cream, this works nicely. As a body cream, this did not help my dry skin as a long term product. It did help it short term but as soon as I showered or as 24 hours went on, I needed to apply more. I have very very dry skin. I do think this is a good product and would recommend it because it’s very gentle. It just doesn’t work for my skin type.
Katherine B.
Storrs, CT
24 reviews
This lotion is very gentle, but very moisturizing! I used it on my face even for a few months, and did not get unusually bad breakouts! It does not have much of a scent, so if you are looking for a general purpose lotion, I highly recommend this one!
Abby T.
14 reviews
This product makes my skin moist and beautiful. Their packages are very nice. I actually won the product into a raffle. It certainly met my expectations. I would definitely recommend this product to others. I would absolutely buy another bottle.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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