Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,630)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
La Toya S.
Bronx, NY
116 reviews
I use this all the time for myself and my 5yr old.. He tends to have sensitive skin but the oatmeal formula was highly recommended. Works like a charm. Price is affordable for the quality. Love love love Aveeno!!
Lesly V.
Miami, FL
535 reviews
Omg AVEENO this lotion has a perfect light texture that still moisturizes and looks in protection against these. It’s the most perfect lotion for your body as you can even imagine I can buy again this one cause it’s perfect
Grace F.
10 reviews
This is my favorite moisturizer! It soothes itchy dry skin and absorbs really well. If you wait a few hours it doesn't even wash off if you wash your hands and you can also use it on your face as it is comedogenic.
Leah M.
Orchardville crescent , Belfast
38 reviews
This product is my favourite moisturiser if not the best moisturiser. I can not quite clearly state when my product was bought as I had it bought for me. I would use this very often after my fade wash in the morning and at night. It is good for sensitive and all skin types and I would love to purchase again when done 
Kenny G.
2 reviews
This is a very active, and good product. It is also good quality, and not that expensive. As it is frangrance free you don't have to worry about it accidently getting on your close, as it gets off easily. I would, and will buy it again. I do also recommend it alot for people with dry skin issues.
Bianca R.
3 reviews
Absolutely amazing especially for sensitive skin. Super gentle on the skin. Very easy to use. Hydrating and really good for winter (when your skin is at it most dry). Good for all skin types. Even good for people who have eczema. 10/10 would buy.
Allessandra B.
686 reviews
I love Aveeno. This is a staple in my house because the lotion keeps my skin hydrated without leaving that sticky and wet feeling! The fragrance is very light and almost smells like oats which i actually enjoy
Colleen C.
13 reviews
We buy the product all the time for our whole family. It more than meets our expectations. We buy the two pack and it has a travel size at Costco. It is very effective. We are repeat users as my whole family uses this product. I use it as a face moisturizer and have it at work for my hands.
Tianna S.
Laurel, Delaware
33 reviews
I have been using this stuff for years. to me it smells like sunblock, but that makes me like it even more. it works great on my super dry skin. i also have sensitive skin and it doesn't burn or break me out.
Stephanie T.
4 reviews
Loveeeeeee this product! I have been using it for years already. Good affordable price for a such cream. Easy to apply but pretty greasy! You can buy it anywhere I guess, drug store, walmart, costco.. anywhere!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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