Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,638)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Shevika M.
Stockbridge, GA
8 reviews
Aveeno products are luxurious and elegant. They are gentle to your skin and is super effective. I love their products and I'm always seeking healthy and natural products for my body and this brand doesn't disappoint. It's a great brand and I would recommend it. 
Sarah C.
23 reviews
I love Aveeno facial moisturizers because they feel light when you put them on, while still substantial enough to feel effective. I bought it at Ulta, and it's been one of my favorite moisturizers -- especially for the price point. I have and will buy it again.
Andrea S.
66 reviews
If your skin is in dire need for moisture this will solve your problem but it is THICK, like super duper take forever to absorb thick. That is the one draw back. I would say put it on at night and then you don't have to deal with the feeling sticky, almost grimy.
Jen B.
Morgantown, WV
72 reviews
This is the only lotion that keeps my skin feeling soft and smooth all day! In the winter months, I get very dry skin and cracked hands. I apply Aveeno every morning. It is also great for sensitive skin. It is thicker than other lotions I’ve tried but it lasts!
Surbhi A.
224 reviews
Purchased at: Costco
My family loves buying bulk packages of these lotions from Costco because it’s such s great lotion for us with extremely dry skin. I love this as it really helps hydrate my skin and it’s not scented either so it won’t irritate sensitive skin. I think with continuous use I can really create a change in my skin.
Perfashionista T.
Boca Raton, FL
230 reviews
I like that the scent is not overpowering as I remember. I only tried a travel size as it was given to me at a hotel and thought the product was very nice. It was easily absorbed by my skin with I appreciate it. I would recommend it to others and possibly buy it myself.
Lauren A.
Suwanee, GA
43 reviews
I recommend this stuff to anyone looking for a great daily moisturizer. I use this every single day and it's extremely light plus keeps my face nice and moisturized all day long. My skin never feels dry! This is the one step of my makeup routine I absolutely cannot live without.
Johanna R.
8 reviews
I have sensitive skin and love that i feel moisturized (not sticky) with no fragrance and it does 100% of it's work. In less than 2 weeks my arms showed visible change to summer dry skin
Alondra R.
Palm Desert, CA
132 reviews
This is my go to lotion. I have mild eczema and it really helps you stay moisturized throughout the day so I'm not feeling dry or itchy. I love that it's non scented so I don't have to worry about it irritating my skin and I really like the creamy non greasy feel of it.
lyona k.
Smyrna, GA
268 reviews
aveeno is great for sensitive skin truly works wonders for dry or flaking skin. the price is decent for its qualities and my expectations were met. the package is easily handled with a slight squeeze. i would defiantly buy this product again, truly a fav.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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