Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,622)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Clarice B.
SJDM, Bulacan
65 reviews
I've been using this product as a substitute for more high end and expensive products. My dermatologist told me to use fragrant-free lotions or moisturizers since I have a very sensitive skin. This makes my skin moisturized all day and I would definitely buy it again! 
Katelyn C.
Kingston , ON
319 reviews
If you have sensitive skin or don’t like scented lotions, this is the perfect kind for you. I love it so much, and not just the lotions but Aveeno face cream, soap, bath soap etc. It’s affordable and this one comes with a pump and a decent amount of lotion! It lasts forever.
Steph G.
38 reviews
Love it. I initially bought this because my skin started getting rashes from a previous lotion, I guess the scent was too strong. So I purchased this and after just a day, the rashes went away! Super moisturizing and sinks right into the skin. Love it for the summer time!
Anna R.
28 reviews
Aveeno is my go-to favourite skin care brand, and this product is amazing. It suits my skin brilliantly, and thoroughly moisturises my skin. It doesn't leave a greasy feel like other moisturisers that I have tried, which is brilliant. Id definitely recommend this product.
Courtney T.
30 reviews
I purchased this lotion at Walmart for fairly cheap. It goes on smoothly and has kept my skin hydrated throughout the day. It smells a bit plastic like but it's not strong enough to notice while it's on. Love the design helps you get all of the product out of the bottle.
Fatima F.
8 reviews
I have a dry and eczema prone skin and this lotion is very moisturizing and calming. it worth the money.. very gentle on my skin and I love the natural scent of it. it comes with a pump which is perfect for me. I highly recommend it. I purchased this three times already.
Eve R.
87 reviews
I love that lotion. I did try the generic one. It does not compare to the brandname. My local Shoppers drug Mart pharmacist recommed it to me. I ude to floral scent but, the smell os OK. It help my winter dry skin. A regular buy for me! And I did recommed it to my family!
Becky B.
13 reviews
This is a nice, light body lotion with a verryy mild scent. Found at local drugstores for a reasonable price, I would say this is a solid body lotion to get.  There has been alot of hype lately about Aveeno being a more natural brand, but  I am still wondering if this is actually true. 
Carrie L.
Burnaby, BC
228 reviews
This moisturizer is my life. I have eczema prone sensitive super dry skin and I cannot live without a couple applications of this every day. It holds moisture and keeps my skin feeling comfortable. I get chapped dry skin and use this all over my face and body and it truly truly helps.
Forrest Jamie S.
608 reviews
Aveeno's daily lotion has just been a part of my daily life for as long as I can remember - it's amazing for dry, dry/combination skin like mine, especially in the winter. Naturally, I'm never without this onset as a makeup artist so any cast can come over when needed.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.