Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,648)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Stephanie a.
52 reviews
Purchased at: Walmart
We use this after the shower to keep us feeling soft and to not be dry cause it look ugly when it’s dry the only thing I hate is that it’s to oily it smells really good love it I recommend people buying it because it works really good
Catherine C.
Indianapolis, IN
158 reviews
Tried and true product that works well. Thick and very moisturizing so it does take a little bit to absorb into your skin.
Jennifer G.
Alva, FL
309 reviews
Purchased at: Walgreens
I love this lotion I like how it just soaks into my skin without feeling greasy and I also like that they are more all natural so none of the harsh chemical stuff in there that's a plus with me.
Eleni P.
Canton, MA
31 reviews
Purchased at: CVS
This lotion is amazing! I use it after I shower and after I shave. It leaves my skin feeling soft and silky. It doesn’t have a strong smell and it is so gentle. Highly recommend for those with dry skin.
Celina L.
Fresh Meadows, NY
12 reviews
This lotion is so moisturizing and really great to use right after you wash your face. It makes the skin feel soft. I apply this every morning and evening after I wash and tone my face. I highly recommend this!
Sarah E.
Lexington, NC
409 reviews
I love this product! I get it from Costco. It’s great for spring summer and fall. Loses a star because in winter I need many applications in one setting to get the moisture I need. And it doesn’t get that cold in North Carolina like up north.
Kristen B.
304 reviews
Purchased at: CVS
Aveeno has always been a favorite for me. I tried this one because it was on sale and it was really nice. It had a nice scent to it and as always made my skin really soft.
Elizabeth L.
62 reviews
Purchased at: Walmart
I was recommended this by my friend who has a lot of tattoos. After getting my first tattoo it itched so much. I would apply this and the itchiness would decrease. I totally recommend this
Kaitlin N.
Bakersfield, CA
73 reviews
Purchased at: Target
This lotion is just outstanding! It’s thick and hydrating, but it absorbs nicely into the skin and fairly quickly as well. It’s the only lotion I can apply, and then open a door knob or unscrew a bottle lid without my hand slipping. This lotion has no scent, and it’s very gentle on my sensitive skin. I’ll even use it as a face moisturizer in a pinch! I keep a small bottle in my purse, and we go through a large bottle in a few months at our house. It’s the best!
Anna H.
West Chester, PA
176 reviews
I love this lotion so much. I have really sensitive skin and this lotion is gentle enough I can even use it on my face without any rashes or breakouts! Aveeno is such a great brand and the price and packaging is well worth your time. I fully recommend this!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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