Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 582 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,613)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Savannah E.
Overland Park
10 reviews
Best moisturizer I've had! This moisturizer has kept my skin feeling soft and smooth for a long time now! It not only exceeded my expectations but got me to turn my attention to other Aveeno products! It's entirely effective and for the amount of moisturizer you get for the cost, it's an amazing deal!
Lauren B.
Staten Island, NY
108 reviews
THE only body lotions I can see myself purchasing for life. This stuff is crazy amazing. I apply it right out of the shower and it just sinks into my skin for all-day softness. It does not leave your skin feeling greasy at all, and has a very light scent that I could barely detect. Great price too.
Katelyn M.
Romeoville, IL
133 reviews
This is my go-to that I constantly re-purchase. It’s not super long lasting moisturizer but I apply it once a day on my normal to dry (especially in winter) skin and it does the job well. It’s a good, more natural alternative, without being super overpriced. Fair warning it smells like oatmeal.
Samara W.
Hayward, CA
36 reviews
I can sometimes have dry skin, and what I like most about using this lotion is that it doesn’t cause any extra irritation. I’ve been using it for a while now, mostly because Costco has a killer deal. I think that it could be a bit more moisturizing, but it’s a great quality product for the price!
Olivia P.
178 reviews
My tried-and-true go-to body moisturizer. There's not much to say about this product- it's just a good everyday moisturizer for your hands, legs, wherever. I use this pretty much every day and it never leads me astray.
Jessica W.
Johnstown, PA
112 reviews
I love all of Aveeno's products! I discovered this brand when I was a lot younger and used to get awful eczema breakouts every single winter. All up and down my arms and even on my face! The only thing that has ever kept that at bay is aveeno. I'd tried so many other lotions but this is the one!
Haley P.
Rochester Hls, MI
508 reviews
Love this lotion! Keeps my skin from being dry and when you are rubbing it in it kinda feels like water. It’s not oily. I use it on my face everyday as a daily moisturizer. I used it on my tattoo because it actually helps it from fading and made it look more bold. I will continue to buy this lotion!! 💕
Lemore Z.
65 reviews
I love this! I swim a lot over the summer and my legs get so dry from the salt water and it’s unbearable! I went to try out a lotion and it’s excellent! My skin sold it right up and the itchy ness goes away! I can’t live without it and I don’t think anyone else should! I would highly recommend!
Gavrielle T.
5 reviews
I purchase this lotion once every few months when it runs out, and it's the only lotion i'll buy from now on. It helps my dry skin, and it's unscented which is important to me because I wear perfume. It also helps with my fresh tattoos! It's the only lotion i'll use for new tattoos as well. 
Sum W.
144 reviews
this is the best lotion for moisturizing skin ever! i use it every day after i shower. you can use it on legs, arms, hands, wherever! it has a very pleasant smell and texture, and it rubs in easily. i would definitely recommend this lotion, especially in the winter when you get so dry. 
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.