Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,651)
Q&A (144)
Media (412)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Ana J.
Houston, TX
101 reviews
I love this lotion! I use it on my legs 99% of the time, and it works suuperrr well, my legs look gorgeous after using it lol. The best thing about this lotion is probably the value; it works super well AND it's really cheap. You can't go wrong with buying it!
Stephanie K.
273 reviews
I like the way this lotion hydrates your skin. It doesn't go on very thick. I like to be able to feel lotion for awhile after I use It on skin. This one is thinner so that doesn't happen. I like that it isn't full of bad ingredients. A great every day easy to apply lotion!
Mallorie L.
81 reviews
This is a really nice and thick lotion. I don't like using it when I have things that I have to be doing immediately after it takes just a little while for the lotion to really sink into the skin, but because it takes a little time it really does add a lot of hydration. I like putting it on at the end of the day as I'm getting ready for bed. 
Dan B.
29 reviews
Over the years I’ve tried many lotions and this one is by far the best for me. The smell is light and pleasant it absorbs effortlessly and after using it every day after showering for about a year now I’ve seen my skin tone even out and the lines on my neck start to fade
Lea N.
New York, New York
166 reviews
I buy this in two from Costco and I’m really not a fan, even though I keep buying it! I just don’t like the doctors office kind of smell it. It does keep my skin well moisturized. I love how there are minimal toxic ingredients according to ewg.org. I used to use bath and body works lotions but the amount of fragrance and parabens?! Not a fan.
Katrina S.
South Lake Tahoe
5 reviews
I absolutely love this lotion I had really dry skin and after I used this lotion my skin was softer and better

Highly recommend to buy this lotion it’s very nice it will make your skin look softer and more Healthy looking

I love this lotion ❤️
Amanda C.
531 reviews
This is such a good lotion for people with dry skin, normal skin, irritated skin, etc. I've used it for years-started when my son had eczema as a baby and toddler. It was gentle enough to use on his face although that's probably not recommended. It isn't greasy and absorbs easily without a loud crazy scent. It's great. Bought ours at Walmart.
Liliana A.
La Puente, CA
15 reviews
Honestly this lotion is great for several reasons. I’m sensitive to scented lotions and this one is perfect because it doesn’t have a strong smell. I️ use it everyday and it keeps my skin hydrated all day. I’ve been using it for four years so far and it works great. I’ve recommended it to my friends, they love it and are using it too now.
Nicole P.
Pahrump, NV
196 reviews
This lotion works so great! I get tattoos and when I want them to heal well, this is what I usually use. It's a great long lasting moisture lotion. So great for dry skin.
Demeitra M.
8 reviews
This lotion is the only lotion I USE!!
Even during the cold winter days Aveeno doesn't dry up like other lotions I have tried do.
At a very great price you can keep your skin moisturized and healthy.
Going to pick up another bottle A.S.A.P.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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