Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,630)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Bria S.
Wyncote, PA
26 reviews
Since I have eczema, this is one of the few lotions that I can use. It keeps my skin from being super dry, but it is soft on the skin. It keeps me moisturizer throughout the day. I would recommend this lotion to anyone who has dry skin or eczema like me.
Awilda F.
75 reviews
Aveeno is my daily moisturizer all year around. I bought the fragrance free. My skin is not dry specially during winter time with Avenno. Even used aveeno when i was pregnant and made a huge difference in my skin. This is my number one lotion for my body.
Kimberly v.
18 reviews
When I first bought this, my skin was super dry and flaky. After a couple of uses, my skin became more soft and supple. If you're looking for something that's not loading with parfumé, this is perfect. It's affordable and not hard to find. It's my go to.
Cin V.
San Jose, CA
210 reviews
Leaves my skin feeling smooth and moisturized. My skin is very sensitive and during the winter my skin is dry as a crocodile. After a shower, I moisturize with Aveeno Daily Moisturizing Lotion and my skin quickly absorbs it. I really like how it's fragrance-free especially for the summers so one doesn't attract bees. The oatmeal formula helps my skin remain smooth and soft.
Jen L.
S San Fran, CA
5 reviews
This is one of my go to drugstore body lotions.  My favorite part is the smell!  To me it has a light almond scent that is not too overpowering.  I would say that it is a lighter moisturizer that I do not have to reapply throughout the day.  It does feel slightly tacky at first, but that quickly goes away once it absorbs into the skin.  If you are looking for something lighter than most body creams, I would highly recommend the Aveeno Daily Moisturizing Lotion.
Katy C.
Las Vegas, NV
17 reviews
This lotion is the sh*t! The best ultra hydrating moisturizer I've used for my hands, ever. I put it on every single night before bed and my hands literally yell thank you every time I wake up with baby-soft hands! I definitely recommend this product, especially during brutal winter days (I used to live in Chicago. This was the only product that saved me during those horrible months). Go get you some!
Cindy H.
191 reviews
I love this lotion! It does everything you expect it to do. It delivers solid moisture to your skin, yet is very gentle and I have never had any adverse reactions to it. I have gone through countless bottles over the years and plan to continue purchasing!
Dannielle W.
Knoxville, TN
15 reviews
This is the best lotion I have found for my very sensitive sling. I use this on my face every day and also use it on my hands. It's not greasy and it leaves the skin super soft! This is the only lotion I use anymore due to having sensitive skin and this has never broke me out. Very reasonably price also!
Ana J.
Houston, TX
101 reviews
I love this lotion! I use it on my legs 99% of the time, and it works suuperrr well, my legs look gorgeous after using it lol. The best thing about this lotion is probably the value; it works super well AND it's really cheap. You can't go wrong with buying it!
Stephanie K.
273 reviews
I like the way this lotion hydrates your skin. It doesn't go on very thick. I like to be able to feel lotion for awhile after I use It on skin. This one is thinner so that doesn't happen. I like that it isn't full of bad ingredients. A great every day easy to apply lotion!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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