Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,628)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Anhelica M.
Independence, MO
13 reviews
In the winter my hands are so cracked I always used other lotions but it made my hands BURN and turn BRIGHT red hands until I found this lotion and it is so amazing and makes my hands so soft and normal it's amazing my hands have never felt more softer I can always count on this name brand product. There is nothing better!!
Nancy H.
78 reviews
My husband uses this more than I do.  He has eczema and this helps him so much.  He also had dry hands and wanted an unscented lotion.  I had this one in the house and he loves it.  It helped his hands that were all cracked from washing so much when he was sick.  He loves it and had me buy more.  So I would recommend it to those with sensitive skin and with eczema.  
Olivia H.
29 reviews
This was my go-to moisturizer for about 6 months.  I loved the fact that the ingredients were mostly all-natural and that it was easily absorbed into the skin.  The smell was okay, nothing too much one way or another.  The formula was nice,  etc. The only reason I didn't repurchase was because I needed something a bit more moisturizing and more budget-friendly.
Lisa P.
132 reviews
I use this everyday and cant imagine using another lotion. I don't like scented lotions and i was a long time loyal Gold Bond user but for whatever reason the Target I go to stopped carrying it so i had to pick something out and found this. It goes on great and is not greasy.
Celia &.
buckeye, AZ
37 reviews
Hey everyone just wanted to let you know that this product is great . The reason is because summer was coming by the way i live in arizona so summer is here and my daughter started to get dry spots on her back and shoulders and also did i so i tried different stuff and i finally found this one and its helping my skin get better and also my daughters its great keep buying forsure !!!!
Courtney S.
Cincinnati, OH
205 reviews
This is my favorite drugstore moisturizer! It really soaks into your skin. I have sensitive skin, and this doesn't irritate it at all. There isn't really a smell to this. I purchase this at all my local drugstores (CVS/Walgreens). It's so cheap, it's worth it to at least try it!
Lauren V.
Bainbridge Island
43 reviews
Aveeno daily lotion is a must have. I love the way this makes my skin feel and I think the scent is not too overpowering. It makes my skin feel soft all day and can be purchased at any local drug store. Would recommend!
Zoe K.
Kissimmee, FL
283 reviews
I have really dry skin but this stuff works wonders. It's only a couple dollars and it's well worth the price. Most lotions irritate me because of the smell but this one is great. It's also good for work because it doesn't mess with any allergies my co-workers may have.
Sandra K.
Chicago, IL
382 reviews
I've loved all the Aveeno Products I've ever tried, and this one is no exception. I have sensitive skin, so anything with a heavy fragrance will most definitely irritate my skin. This Aveeno daily moisturizing lotion is absolutely perfect. It doesn't have a detectable scent, it's ulta moisturizing, it's soothing and calming, and I love the pump packaging. So convenient!
Thalia C.
Wilkes Barre, PA
25 reviews
I love Ave no products I use them all of the time this product isn't amazing the lotion is great for dry skin it helps to give it such a great feeling silky and smooth it is also great to use a small a moisturizer before applying your make up also try the show gel suit they are great I recommend the lotion to any one it's affordable and worth buying
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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