Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,643)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Jeanette M.
168 reviews
I'm kinda picky with my lotions so with this, it definitely moisturizes and it's crazy because it's light weight. It doesn't feel oily at all. If you go to Sams or Costco, they have good deals in packs. The scent isn't the best but it's not strong at all and it don't settle so that's good.
Kelli C.
Denver, CO
116 reviews
The lotion aisle is always overwhelming and I found myself grabbing the cheapest one without results. ON the recommendation of a friend I tried aveeno and have never bought another lotion for ultimate moisturizing. Can be found at your local target, walmart or drug store with a drug store price and leaves your skin feeling smooth and moisturized. No funky smells and also no sticky residue. Definitely worth the buy at the price.
Kerrie R.
Birmingham, AL
11 reviews
If you have sensitive skin Aveeno is a life saver! I get really dry skin during the winter and this lotion is the only thing that seems to help and doesn't further irritate my skin. I love that it isn't greasy and doesn't have a strong perfume smell. It says it moisturizers for 24 hours and I would agree with that. I would definitely recommend this to a friend!
Brook B.
Cresaptown, MD
225 reviews
Absolutely in love with this lotion. I normally hate lotions, they make my skin feel gross and oily and don’t like the feeling of it in my hands. I’m also not a fan of all the scents. But this lotion has no smell at all which I love but most of all it doesn’t make me feel greasy at all!!! It moisturizes my skin and leaves it looking nice without feeling all gross!
Toni Marie D.
Vallejo, CA
989 reviews
This lotion is a dermatologist recommended product because it is good for anyone that had moderate to severe skin condistions. I suffer with eczema and atopic dermatis and the lotions helsp to moisturize my skin with out feeling greasy or heavy. It also contains oatmeal which helps to reduce itching and redness. I do recommend this product because it helps so much.
Briana J.
1,136 reviews
I received a sample size of this lotion in my summer season Walmart Beauty Box and I actually really really liked it! It's super hydrating and moisturizing and doesn't leave my skin feeling greasy or oily. It's a fragrance free product and has great ingredients so it's great for your skin and good to use for all skin types! I'll definitely be purchasing the full size and it may even replace my current lotion!
Jennifer B.
Nixa, MO
119 reviews
Having sensitive skin makes me a fan of Aveeno Active Natural Products and I am definitely a fan of this one. It works well and doesn't cause my skin any irritation. I will list the pros and cons below. 

-Lightweight formula, not to thick or sticky
-Leaves skin moisturized
-Safe for those with sensitive skin
-Fragrance Free 

-A little too light for very dry skin
Aveeno® Daily Moisturizing Lotion

Brittany H.
Lancaster, SC
29 reviews
This is the ONLY lotion that I will use on my face. It is very moisturizing and not greasy at all. There is nothing I have bad to say about this product. It is a natural product meaning it is okay to use on your face as well as the rest of your body. If you have acne prone skin and can't seem to find a moisturizer that works for you get this.
Maribel G.
Cincinnati, OH
77 reviews
This is the best lotion, it helps moisturize, relieves dry skin. I use it all over my body every day and I can see a change, it is free of scent. Free scent products are way better because the scented lotions have more chemicals in them. I always buy this lotion, I stopped buying scented ones. I would also recommend this lotion to those who have mild eczema. 
morgan c.
Edgewood, MD
109 reviews
I have had really dry skin and eczema my whole life. I've tried many different lotions and most of them have irritated my skin, but this one is amazing. It is super moisturizing, gentle, and overall great. I use this most days directly after showering. If I have a dry patch, I'll put a little extra on and let it soak in.  I have the sheer hydration formula. I'm not sure if there much of a difference, but I will definitely be repurchasing when my bottle runs out. 
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.