Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,614)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Melissa B.
San Ramon, CA
26 reviews
This is my saving grace as far as body lotions go. I have EXTREMELY sensitive skin and any kind of fragrance irritates it. This lotion is my absolute go to year round for my whole body, head to toe. It has no fragrance but is extremely moisturizing. I used to suffer from small patches of eczema in the winter however ever since I switched to Aveeno, I have not experiences one patch of it. It is long lasting, not sticky, quick to absorb, and keeps skin feeling happy all day long. The bottle also lasts a long time, even for how much I use it! I would highly recommend this product! 
Angela D.
Houston, TX
105 reviews
This is a product I've been using for years! I really love it, it really does keep my skin moisturized for a while. I'll put it on after I shower and am getting ready for bed and it'll still be moisturized. It's really lightweight, and doesn't have a scent. It's also really gentle, I stopped using a face moisturizer for a while, and started using this on my face and it worked really well! My boyfriend also uses it on his face, he has pretty bad acne and it doesn't make it any worse!
Tiffany L.
Pleasant Grv, AL
11 reviews
I contracted shingles last year. I had cancer so I had a bone marrow transplant so my immune system was extremely weak. So because of this I got the shingles virus. After the shingles were gone I had extremely bad dry skin and needed something that was fragrance free and something I knew would work. Aveeno daily moisturizer was amazing! Within minutes I stopped itching and felt like my skin was trying to heal. I used the product multiple times a day and within only a couple days I could tell that my skin was healing and the spot that was itching so bad had stared to shrink 
Bella G.
140 reviews
I use this product every day. If you have dry spots anywhere on your body like I do this comes in super handy. Also if you don't like a lotion that smells a lot or has a really hard scent to it then this is the moisturizer to have. It moisturizes for 24 hours and it's great for the skin. I've also found that it makes my skin feel more rejuvenated. This daily moisturizer is found at basically any store, such as: target Walmart
Jaydee D.
35 reviews
I have issues using lotion because of the feeling on my skin. so I have very dry skin due to not useing any. this is my 1st time useing aveeno and will say I'm impressed, it holds up to the hype. there is a nice thickness to the lotion and applies nicely. doesn't take much rubbing in and moisturizers deeply. aveeno works for long period of time, I use this once every 3 days. it also feels nice and don't feel the need to wash it off at all. I have used it for my face since it isn't oily. the only flaw would be the smell, it doesn't have a scent once rubbed in thankfully.
Natalie L.
Madison, WI
290 reviews
I received this product in my Walmart Winter Beauty Box and reviewed it for my blog (Natalie Katherine). This is a great, simple product, and if I'm looking for basic skincare at a low price or am having some sort of skin issue that requires products without a lot of fragrance or add-ins, this is a great go-to. It soaks in quickly and moistures all day!
Madeline B.
38 reviews
I love this lotion!! I use it back in middle school and high school because I have dry skin and eczema. then I stopped using it I wanted to expand my choices but I always go back to this lotion its very hydrating for my skin I don't scratch as much it does suck at times because I want to use those lotions that smell good but I found a solution to that I just apply the aveeno lotion then ontop use the scented ones so im not irritating my skin as much! I would recommend this lotion to anyone who has dry skin or even eczema. I've tried other brands like gold bonds Nivea etc. but those never worked for me.
Summer D.
Pinole, CA
7 reviews
Aveeno Active Naturals is a great lotion for the price. I would say that it could range price wise depending where you buy the product. It's a good staple product to have. I don't reach for it too often but occasionally when I need a sip of moisturizer to rejuvenate my skin, Aveeno lotion is a great fix. I tend to have dry skin and sensitive skin and this lotion doesn't irritate me at all. The reason I gave it 3 stars is because I don't use it all of the time and it isn't like an amazing and stunning mind blowing product, but it does get the job done!
Kassiah P.
270 reviews
Even though it says body lotion, this product is totally light enough to be used on the face. It is fragrance free and is great for sensitive skin. I use this as a face lotion after I wash my face or get out of the shower. I highly recommend this as a natural, affordable, and effective alternative to pricier brands. You can find this product just about anywhere. I have seen it at Walmart, Kroger, Meijer, Publix, Target, and CVS! Overall, definitely worth a try for those of you thinking about it, you can buy it in a travel size at Walmart!
Stephanie T.
40 reviews
This moisturizing lotion is something that everyone should have at home! It's so light on the skin and blends in well, leaving your skin feeling silky and smooth. It's not scented, so it's perfect for anyone with very sensitive skin like myself. I use it after every shower and shave and it doesn't irritate my skin at all, in fact, it soothes my skin if ever irritated from the shaving. It moisturizes really well, so my skin never feels dry, ashy, or tight after showering. It's really an amazing product and so good for your skin. I highly recommend this to everyone! 
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.