Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,622)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Alexandra P.
Arlington, TX
30 reviews
Keeps my skin feeling nice and smooth. I have oily skin and it does not leave my skin oily. It's not pricey at all. I bought it at Kroger
Jules P.
48 reviews
This product is great if you use acne products that dry out you skin. If you put to much in can make your skin a little oily. Affordable.
Mackenzie P.
Greencastle, IN
26 reviews
My son would break out from everything but this product so it was a major life saver for me and my family it is perfectly priced as well
Irene A.
Phoenix, AZ
4 reviews
This product is amazing it really moisturizers your skin!! I'm really not a fan of the smell although it doesn't really bother me either.
Armela T.
85 reviews
This lotion is amazing for dry skin, i always apply it after shaving my legs and very good for sensitive skin since it is fragrance free!
Tania C.
Miami, FL
52 reviews
Great for everyday use, particularly good for normal to dry skin I'd say. Tip: keep a moisturizer like this on the fridge, for hot days.
Sarah Y.
Hermosa beach, CA
20 reviews
Love it. No fragrance is a huge bonus factor for me with this product. It absorbs into my skin easily and leaves my skin nice and soft.
Audrey  M.
65 reviews
This is great for my sensitive skin. I can use it daily. And it doesn't irritate at all. I highly recommend if you have sensitive skin!
Cory B.
Billerica, MA
6 reviews
This product is very moisturizing. It helps my skin to be heathy and hydrated but it never felt like it sank into my skin 100 percent.
Bailey M.
23 reviews
This stuff is awesome. It doesn't have N over powering scent. It keeps your skin very soft and moisturized. I get it at Target usually.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.