Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 586 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,663)
Q&A (144)
Media (414)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Monica B.
27 reviews
This is the only lotion that works to calm my irritated skin during the cold months. It's a thicker formula and doesn't leave my skin feeling greasy.
Shelly R.
24 reviews
This is my go-to lotion! I love Aveeno. I have sensitive skills n and it's one of the only ones that doesn't irritate me. Leaves my all n super soft!
Alexis A.
Hawthorne, CA
10 reviews
Love this lotion so much! This lotion makes my skin hydrating and fresh. I use this lotion every time I shower and it just smells so good and clean.
Kerri M.
29 reviews
Love aveeno! My little girl has eczema really bad and ever since we started using this on her daily I have not had to use a steroid cream in a year!
Kaitlyn P.
Princeton, WV
35 reviews
This is a great everyday moisturizer! It's absorbs quickly and doesn't feel greasy, and it's unscented so that it won't interfere with your perfume!
Chelsea B.
Thornton, CO
55 reviews
I love aveeno! It’s natural, smells great and it’s light. It’s available everywhere and affordable and is very effective! A must have in the winter.
Amber L.
60 reviews
Never been big on moisturizers until I found this. It is a little bit high in price but the bottle goes a very long way. Lasted me about 3 months!!!
Estefania M.
Greece, NY
52 reviews
This product is a good moisturizer for dry and sensitive skin especially in the winter time, it works wonders. Very gentle on skin. Simple packaging
Veronica G.
Phoenix, AZ
20 reviews
Hands down - this is the best lotion. After using Aveno lotion all others feel like water on my skin. I started using Aveno baby on my toddler too!
Yaritza S.
New York, NY
100 reviews
Purchased at: Walgreens
This lotion is pretty good I recently bought it because my skin started to get dry and after I been applying it I notice the difference in my skin.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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