Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,643)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Paige K.
136 reviews
I have the travel bottle on my desk at work for my hands and it works really well. My skin feels really soft for hours and I see a noticeable difference.
Kristy W.
3 reviews
Used it to heal my tattoo and the occasional itch from summer skin; worked very well and didn't leave me greasy. Natural scents could have been improved.
Sandra F.
San Francisco, CA
3 reviews
I have eczema - this is the only lotion that doesn't make it worse but actually helps calm it a little bit. I don't use anything else. Best lotion ever!
Tomi P.
Norman, OK
7 reviews
I've been using this lotion for years and it's the best. It doesn't leave oily residue like other lotions and it feels great. Always moisturizes my skin
sophie p.
Tampa, FL
4 reviews
I would definitely recommend this product. It is true to its claim of 24 hour moisturizing and my skin was softer than when I had used any other lotion.
Carolyn H.
Clarksville, TN
7 reviews
May work for some it just does not work for me. My skin is always so very dry and seems like this just doesn't moisturize and made my skin bumpy and dry
Erick S.
San Pedro, CA
19 reviews
Great for my hands after washing them a lot because of my ocd. Repairs them great makes them smooth and looking good again. Last for a good amount of time
jennifer g.
Zapata, TX
8 reviews
My mother in law suggested this lotion to me because I have dry sensitive skin I loved the smell but it wasn't rich enough it wouldn't keep me moistured
Naomi Y.
Charlottesville, VA
12 reviews
It’s moisturizing, but not as moisturizing as I need it to be. I have dry skin, so as the day goes on, my skin can dry out. It’s decent, but not amazing.
Feria B.
Pembroke Pnes, FL
14 reviews
Aveeno is my favorite brand for moisturizers, it's gentle with my skin and all the ingredients are natural. My skin feels super soft and looks radiant .
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.