Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,613)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Amira A.
Minneapolis, MN
22 reviews
Best lotion out there. It is very gently to your skin. The Ingredients are pretty much harmless. I use this lotion almost about everyday and is long-lasting. I would totally recommend.
Chelsea C.
Yukon, OK
15 reviews
Absolutely love this moisturizer. I have very acne prone skin, and major scarring. I also have a lot of redness. Since starting this product my redness and breakouts have decreased drastically. Couldn’t be happier.
Hannah B.
Ogden, UT
19 reviews
Love this because it doesn't irritate my skin like a lot of other products do. Super affordable and lasts all day. It doesn't leave my feeling greasy or filmy, either. Lasts all day!
Jenn M.
riverview, Fl
25 reviews
Purchased at: Walmart
I was on the market for a great everyday lotion and I was so excited to find this one. It is light and doesn't leave me feeling greasy. Dries quickly and will never clash with the perfume I choose for that day.
Lauren K.
Maple Plain, MN
112 reviews
Purchased at: Target
How can you not love this product? I have used it for years. It doesn't have a strong smell and I love the more natural ingredients. I like to apply this all over after a hot shower and my skin is soft and smooth.
Kristen B.
Moreland, GA
55 reviews
This is a great product for a moisturizer that stays all day and really leaves a fresh feeling on your face. Starts off making your face red, but that’s obviously Normal. Then after a few days, looks better!
Julia L.
Medway, MA
48 reviews
I have very very sensitive skin and can not use most lotions. I can pretty much get this anywhere which is perfect! Love this product and would suggest to anyone who is sensitive.
Victoria P.
Pleasant Pr, WI
193 reviews
Just The best lotion you can buy. Very hydrating and moisturizing leaves dry skin feeling nourished and hydrated. It’s good to use we have super dry skin and also on a daily basis.
Ayaka K.
10 reviews
It was for my daughter when she was struggling with her dry skin and itchiness. It works very nice, she wouldn’t itch herself no ashes on her skin. Just her skin is super sensitive, her skin had redness when I applied on her. 
Alejandra V.
Los Angeles, CA
59 reviews
I have dry skin and when I put this Lotion on. it does the work but when I put it on my face it kind of feels dry, and it only last up to 2 hours but it still works, maybe not for me but for other it works.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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