Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,643)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Tracy W.
Tuscaloosa, AL
420 reviews
The best lotion for you if you have dry skin or sensitive skin. I have used this along with other products that they have for years. I love to buy it at Target.
Madlyne R.
Fort Stockton
8 reviews
Love this lotion for my extremely dry tight skin. Puts my eczema at ease & hydrates skin to soft & comfortable. Definitely recommend to anyone with problem skin
Billiejean M.
9 reviews
I have very dry skin and I hate how lotions leave you all greasy I went through so many brands until finally I tried this lotion no more dry skin or greasy arms
Lynn W.
Reno, NV
23 reviews
Love it! It leaves my skin feeling soft and hydrated! Its worth every penny! I got this as a gift at a baby shower for mom and I would reccomens this to anyone!
Miranda P.
Arab, AL
100 reviews
I've always used this for a face moisturizer and it works wonders. I have super sensitive skin, which sucks but this stuff works great and doesn't break me out!
Laura E.
Maplewood, MN
185 reviews
Love this lotion! I am not a huge fan of lotion but this one is light weight and soaks into your skin quickly! I would definitely recommend trying this one out!
erica r.
Elgin, Sc
19 reviews
Love this for my sensitive skin. It's also something gentle enough for both of my children to use. The packaging was nice also I will definitely be using again.
Audrey R.
9 reviews
I love this lotion! I have extremely dry skin and I lather this on day and night. I like the simple sent and non greasy formula. It's just perfect for my needs.
Alma S.
Huntley, IL
9 reviews
Dry, flaky skin is what I have my entire life. Aveeno worked to the point that my skin feels soft and hydrated. I buy these from Costco. My flaky skin improved!
Ana S.
West Lafayette, IN
19 reviews
This lotion is very moisturizing it is great for winter when your skin is dry, and honestly it is pretty good compared to others it also has a very natural cent
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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