Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,635)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Atlanta, GA
205 reviews
Despite this product stating is for dry and sensitive skin. It broke my skin out a little and it did not keep me moisturized. Although I have had other people tell me it works great for them
Jackie A.
Manteca, CA
25 reviews
I am obsessed this moisturizer. It has made my skin feel amazing and has helped reduce my breakouts. It doesn’t have a strong scent either which is amazing because fragrance makes me break out more. 10/10 would recommend.
Michelle D.
8 reviews
Great product! When it comes to lotions on pretty picky on how sticky or thick they leave me feeling.. I haven’t had any issues with the aveno brand it’s just thibk enough to take care of dry skin but not feel so heavy.
Mikaela R.
45 reviews
This product is nice and moisturizing for your skin. It isn't too thick and it's not super thin either. I like it and I would buy it again. It is average in price in terms of store bought lotion. Definitely affordable.
Brittnee J.
92 reviews
I like this...it just isn't my favorite..I defiantly recommend the Eucirine rather than this lotion but I do like the aveeno brand overall this just is t anything special...it is pretty moisturizing and I like it a lot I would recommend to some people with just dry or sensitive not if you have like eczema.
nakia w.
Birmingham, AL
138 reviews
Its just something about oatmeal, its good for you inside and out I guess huh? This lasts a long time, and has a pleasant aroma also. I felt smooth, and the extra shine didn't hurt either.
Alina K.
Brooklyn, NY
85 reviews
Aveeno moisturizer does wonders for my skin. I usually have very dry skin but once I use aveeno I’m good to go for the day or at least most of it. It has a nice, not overpowering smell. I would definitely recommend.
Chelsea C.
Yukon, OK
15 reviews
Absolutely love this moisturizer. I have very acne prone skin, and major scarring. I also have a lot of redness. Since starting this product my redness and breakouts have decreased drastically. Couldn’t be happier.
Marie R.
El Paso, TX
14 reviews
Purchased at: Walmart
I’ve been using this lotion for many years and so have my kids. I would not trade it! It is gentle on the skin. Non greasy feeling. Nice clean scent. It’s absorbed quickly. Use daily and you won’t be disappointed.
Amira A.
Minneapolis, MN
22 reviews
Best lotion out there. It is very gently to your skin. The Ingredients are pretty much harmless. I use this lotion almost about everyday and is long-lasting. I would totally recommend.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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