Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,648)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Brittany S.
Farmington, MN
7 reviews
I love this lotion and use it daily. It provides a high level of moisture without feeling oily. It's extremely soft feeling with a fresh scent that does not overwhelm.
Katie P.
71 reviews
This is a must in our house hold. We don't buy any other brand of lotion. My husband has very dry hands and he says this works better than another brand he has used.
My favorite lotion! Leaves skin SO soft and hydrated. Does not make skin feel greasy. Such a perfect lotion. I have purchased many bottles to use on my sensitive skin!
Sarah S.
grove city, PA
25 reviews
I love this lotion as well. It's the perfect lotion right after you shave your legs. Nice after feeling and great smelling. It's for sure a lotion you need in your house
Bri A.
Athens, IL
63 reviews
This stuff is amazing for super sensitive skin! It's super moisturizing and keeps my very dry very sensitive skin rash, flake, and itch free! I defintely recommend this!
Arianna M.
Salinas, CA
177 reviews
I tend to hav fery dry skin and I tried thi mosturiser before and I liked it very good. its very effective . It meet reasonable expectations. and thte price is an average price I bought it at target . I would buy again but found whats perfect for my skin
Lisa A.
94 reviews
The texture is very creamy. They blend well and does not feel greasy. The price is affordable. Love this on my sensitive skin. I would recommend buying this product.
Beckah A.
Philadelphia, PA
7 reviews
Absolutely a great product. My family uses it all the time especially since my older sister has eczema. Extremely comfortable and reduces itchy / dry skin in an instant
Holly H.
23 reviews
I love this lotion. I use it every night and it keeps my hands moisturized. I've bought this product multiple times at various locations and the price is reasonable.
Amparo M.
Lancaster, CA
3 reviews
I love using this lotion it makes my skin feel really hydrated. I like that its not so light weight because it feels like its actually penetrating into my skin... :)
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.