Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,622)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Ashley V.
16 reviews
Super great on sensitive skin. My skin drys out very easily and this moisturizer really locks in long lasting healthy looking skin. Everyone should make the switch!
Cindy S.
253 reviews
I carry this with me at all times because I have dry hands. It makes my skin feel smooth and it doesn't feel too greasy which is a plus for me. It's also fragrance free.
Abigail N.
18 reviews
I have very sensitive skin and have been using this lotion for 17 years. It always smells like home and makes my skin super duper soft and I love it. Worth the price.
Monica B.
Vancouver, WA
18 reviews
If I'm honest.. this product isn't my favorite. But only because my dry -sometimes oily skin doesn't take the ingredients well. It does smell amazing though. And was great for when my skin was dry.
Adriana B.
24 reviews
I love the smell of this product and made my skin very soft. I felt like my skin was radiating after only 2 to 3 uses. It was so gently on my normally sensitive skin.
Adriana S.
Orlando, FL
62 reviews
Got a few samples of this from my dermatologist and really enjoyed the product, very moisturizing and great for my skin. It did break me out a little bit but overall my skin looks good and I do like the moisturizer!
Kelly S.
Tempe, AZ
6 reviews
My favorite lotion! It's the most moisterizing that I have found, and it has a nice gentle smell that isn't too overpowering! I use this every day and don't plan to stop any time soon!
Lauren B.
19 reviews
Love this lotion! It leaves my skin refreshed and soft. It is not to thin or water and not to thick. Also works great for sensitive skin and irritated/itchy skin.
Kim F.
Marco Island, FL
13 reviews
This is ones of my favorites. Very very light smell so any perfume can be worn while wearing. Great for itchy sensitive skin. Calms my breakouts and stops itching.
Anja B.
Seattle, WA
39 reviews
Great moisturizer for people who like a basic, middle of the road, not too thick, not too thin lotion. I personally like a thicker lotion but it is a good product
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.