Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 586 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,664)
Q&A (144)
Media (414)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Payton D.
Youngstown, OH
529 reviews
I absolutely love this product. The quality of this product is amazing! First time using and I would highly recommend this to someone else! Great brand. Definitely worth the price. I will be buying again!
Dallana F.
Van Nuys, CA
41 reviews
This lotion is very light on the skin. I can't distinguish a strong smell or any smell at all. It does what it is supposed to do leavesmy skin looking soft and feeling soft.
Heather T.
Salisbury, NC
71 reviews
I use to love Aveno products as a child but I'm not to keen on it now! I bought this product at Walmart. The packaging is ok looks like the same Aveno. The price is ok and the value is so so I feel like the lotion is a little watery for dry skin.
Audrey M.
Conway, AR
14 reviews
this is a good mouisturerizer to use on just about anybody. its very gentle on the skin. i even used this on my newborn after he was born and it always made his skin soft and he never broke out. we use this item daily in our household and i would reccomend it to all families
Michaela M.
Gray court, SC
39 reviews
I used this when i was pregnant to help prevent stretchmarks and although i got stretchmarks anyway, i felt like this helped reduce the amount i would've had without it!
Michelle C.
5 reviews
I have very sensitive, breakout prone skin on my body. This is the only lotion that absorbs fast and doesn't cause my skin the flare up. It really does improve the look and feel of my skin right away.
Scarlett M.
Colorado Springs, CO
7 reviews
My son has skin that dries out very easily and we use aveeno for his skin. He loves the way it smells and feels. His skin stays nice and supple because of the aveeno line of products, we love them!
Victoria G.
Clovis, NM
10 reviews
I've been using this lotion for as long as I can remember . This has always been so good to my skin . I always end up with very smooth skin . This also is fragrance-free .
brandy e.
Hudsonville, MI
10 reviews
I really like their body wash and lotion. This helped with my dry itchy skin. The price was reasonable and lasted awhile. Easy to find the product Meijer and Walmart carry.
Brenda S.
Sykesville, MD
10 reviews
This lotion is light but very effective. It has helped with our children's eczema. It goes on easily and isn't heavy. It soaks in quickly too. No overpowering scent either.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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