Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,635)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Dallana F.
Van Nuys, CA
41 reviews
This lotion is very light on the skin. I can't distinguish a strong smell or any smell at all. It does what it is supposed to do leavesmy skin looking soft and feeling soft.
Amy G.
Mt Pleasant, WI
24 reviews
Grew up using this lotion. Absolutely no complaints! My brother has very sensitive skin and he loves it too! Easily my go to lotion. I know I can use it without irritation and it makes my skin feel great!
Aileen M.
Oceanside, CA
6 reviews
Best lotion ever. Thick and hydrating. I have eczema so this keeps my skin so nice and soft. I have been using it for years. I have not been able to find another product that doesn't irritate my skin.
Alyssa R.
4 reviews
It feels really nice but does dry kind of quickly and makes my skin feel a little tight. I would definitely recommend this product although it might not be entirely for you.
Amanda D.
Yucaipa, CA
83 reviews
I use this lotion every day and it works amazing. I have very dry skin and this product really helps with this issue. This is the only lotion that will keep my face moisturized.
Ellianna A.
Riverside, CA
12 reviews
I LOVE this lotion agh I use it after every shower and makes me feel so soft never leaves my skin oily and seeps into the skin so quickly if you don't like that lotion feeling you'll love this product
Payton D.
Youngstown, OH
529 reviews
I absolutely love this product. The quality of this product is amazing! First time using and I would highly recommend this to someone else! Great brand. Definitely worth the price. I will be buying again!
ashleigh o.
Charles City, VA
84 reviews
My favorite type of lotion i also use on my face because it doesn't break my skin out. I also use this with my son. We have sensitive skin. I recommend this for sensitive skin.
Heather T.
Salisbury, NC
71 reviews
I use to love Aveno products as a child but I'm not to keen on it now! I bought this product at Walmart. The packaging is ok looks like the same Aveno. The price is ok and the value is so so I feel like the lotion is a little watery for dry skin.
Michaela M.
Gray court, SC
39 reviews
I used this when i was pregnant to help prevent stretchmarks and although i got stretchmarks anyway, i felt like this helped reduce the amount i would've had without it!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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