Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,651)
Q&A (144)
Media (412)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Jass K.
8 reviews
I have been using this moisturizer forever! I love how light it is. I have oily skin so moisturizer can be scary. This moisturizer blends into my skin and great for everyday use. I use this twice a day. I would definitely recommend this product to others! 
Destiny C.
236 reviews
Purchased at: Walgreens
This moisturizer works well especially for my cracked skin in the winter. It’s gentle on my sensitive skin and is an affordable product that I can use everyday. I would recommend this product to people of all skin types who need to moisturize multiple times a day.
Nour D.
Laval, QC
396 reviews
This is my go to lotion! I love it so much! It's amazing for people with dry skin! I love using them when I get out the shower. It smells great and super smooth on the skin! I take this with me every where, I have this lotion is different sizes. To make sure that I always have it on hand.
Karina W.
Quincy, MA
94 reviews
The don't love the Aveeno Daily Moisturizing Lotion due to the consistency of the lotion itself. It almost makes my hands feel wet and doesn't really absorb well. It also does not have a scent which I like a light scent.
chey d.
Travis Air Force Base
94 reviews
Aveeno in my opinion makes the best lotion , this has helped with my dry skin so much! I love this. I always have this product on hand because it works well with dry itchy skin that I have found so far. I would recommend this product to everyone. Best one yet.
Cailin H.
Simpsonville, SC
93 reviews
I had such dry skin and this cleared in up in DAYS!! it’s a little pricey but not too bad. It’s effective and gets the job done! It’s easy to carry around and conceal if you need to! It doesn’t smell great but it works.
Krobau O.
48 reviews
My mother got this from my baby brother I loved it because I skin is very dry so does my bro. it was nice packaging and smell wasn’t too strong. I will be re-purchasing this product again it improved my skin very much.
Amy M.
Louisville, KY
5 reviews
Purchased at: CVS
I've used a lot of lotions over the years, I have really bad dry skin. It seems like my skin just soaks everything up and I'm still dry and itchy!! Aveeno has been a life saver for me. No more scratching for me Aveeno® Daily Moisturizing Lotion
Sam H.
74 reviews
I have super sensitive skin, and this is what I use daily. I love that it is unscented, and doesn’t have any unnecessary ingredients. It does its job without being oily or leaving a residue. It is a great daily moisturizer, for a super reasonable price.
Amanda M.
Granbury, TX
464 reviews
I love Aveeno! It lives up to its named beyond measures. If your child has allergies or sensitivity this is a great buy. It’s gentle on even the most sensative skin. I have not ever broke out from this lotion or bath
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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