Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 586 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,664)
Q&A (144)
Media (414)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Kayla B.
Saint Joseph, MO
51 reviews
Not only is this great because of the twin pack value saving our family extra cost when it comes to our already sensitive skin. We have one daughter in particular can not use any other brand of lotion. So we always have some Aveeno on hand. Great product!
Megan R.
Richmond, CA
16 reviews
I love love love Aveeno. Next to neutrogena it is my #1 product. My daughter and I are sensitive and our water is extra hard. This keeps us moisturized and prevents eczema breakouts.
Cassidy M.
West Jordan, UT
79 reviews
Again - bought the small one so that I could try it out without having to commit to it if I didn't like it. Wasn't super pricey and I felt like it kept my skin moisturized and clean looking all day long. Bought from Walmart.
Kimberly H.
Clayton, NC
3 reviews
I love this product . its a must have at home. keeps my skin hydrated and moisturized. very effective product. i buy it at walmart since prices are cheaper there. worth the purchase.
Evy H.
24 reviews
I loooovvee this lotion. My mom always buys it. I love it because it really moisturizes my hands and my face. I've used other for my face and make me break out, but not this lotion. I trust this lotion for my face!
Lynn W.
Rahway, NJ
7 reviews
My go to package!! Avenue never fails me. Will continue to purchase this. However I am thinking of trying new brands so let me know a brand that is just as good!
Stormy C.
Corp Christi, TX
91 reviews
Aveeno is the only brand of lotion I can stand. I'm not a huge fan of the way lotion generally sits on my skin, but Aveeno doesn't feel to thick or irritating. I love to keep one of these small tubes in my purse!
Annie B.
Severn, MD
168 reviews
Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry.
Crystal V.
3 reviews
This product is great for my face, it never leaves my skin feeling dry. I always use it after my shower, I would say that it is very effective because it helps with my dry skin. I would definitely recommend this product to my friends and family!!
Amanda R.
13 reviews
This product really does moisturize my skin. I use it daily and it makes the dry skin I have moisturized throughout the day. I have repurchased this item several times and it works wonders each time I buy it.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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