Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,629)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Sofia E.
Washington , Dc
6 reviews
This product it's okay for the amount of money expected for. It moisturizers my skin .Its okay but a better scent would make it better .Its a great product .You can find it mostly everywhere .The packaging its basic .
Madeline N.
20 reviews
I buy this in large quantities at my local Costco. It is of a good value and is a nice, light and non-scented lotion to wear especially during the summertime. Not greasy at all. If anything, it smells like oatmeal, but nothing too strong. Will buy again.
Candace J.
Kokomo, IN
3 reviews
I enjoy this product, I would buy it again. It's lightly scented and does its job as a moisturizer. I like that it comes in a small bottle, I can stick it in my purse and go. It's gentle and can be used on all skin types. Nothing I would change about it.
Marissa A.
20 reviews
This lotion is perfect for being on the go. I carry this with me at all times for myself and for my kids. I love how it absorbs into your skin and doesn't leave the skin feeling like there's an excess amount left over.
Adriane C.
Hutto, TX
91 reviews
I really like this lotion because it's super light and non irritating. It dries well so it's not sticky at all. I bought it at the grocery store at my local HEB. It's a fairly good value but I'lll use any coupons if I have any. I would purchase it again.
Raven W.
Portland, OR
275 reviews
This is my favorite lotion. It moisturizes well and doesn't leave a weird residue. The texture of my skin stays really nice for a lot longer when using this. And the price isn't that bad when compared to similar products.
Jessica H.
182 reviews
I really like this lotion bc it absorbs quickly and is scent free. Sometimes you just don't want to smell lotion! I've had this bottle for ab a year, so it def lasts!
Lacey S.
Tellico Plains
32 reviews
This is a very nice product. It leaves your skin satisfying with scent and leaves it feeling amazingly soft. The packaging is very nice. The product can be found at your local Walmart or Dollar General. It's great, but they could find better smelling scents.  
Chrissy J.
Durand, MI
7 reviews
I love this product! I have really dry skin on my legs, and it keeps them hydrated all day long! Not just for my legs too during winter when you get really bad dry skin I.E elbows, hands, face. I use it for everything! I would recommend it to everyone!
Christina L.
Temple City, CA
220 reviews
I love that this doesn't feel Thai land give that sticky feeling on my skin. It feels really lightweight but also gives me the moisture that I need. There's not really a scent to it, which I like. I would recommend this moisturizer!
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.