Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,630)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Mitzi F.
Odessa, TX
7 reviews
This is a very light moisturizer. I don't feel like I am caking on lotion. It isn't overly scented and you can find it anywhere. Aveeno is the only brand I will buy for my facial needs.
Rickii D.
Wichita, KS
31 reviews
I liked this product because it was gentle and all natural. It did what it was supposed to do. The lotion gave me a stiff feeling and that's why I rated it 4 stars.
Courtney W.
Dallas, TX
7 reviews
Solid lotion. However, I feel it doesn't give me lasting results. Too see great effects you need to have a very regimented routine of application to see the lasting results and effects.
7 reviews
The Aveeno Daily Moisturizing Lotion is my go-to!! I find it especially useful for moisturizing my hands during cold and windy winters that can leave my hands dry and cracked. It contains natural oatmeal and doesn't have much of a scent. Great product!
Sww P.
25 reviews
I used to wear this when I was in high school. It kept my skin hydrated but after switching to cetaphil body moisturizer , I never went back. 3 star only because I don't use it anymore and I like my cetaphil better.
andrea p.
Kuna, ID
85 reviews
I love this bundle. I bought at costco. It is light feeling. My son that has allergies to certain lotion can use and not get bumps. It is reasonable prices. Effective at helping with dry skin especially in the winter.
ashley w.
Texarkana, TX
14 reviews
I've loved this lotion for a long time now! Doesn't soak up in the skin too much so you have to keep applying it! Greasy enough, without being too greasy! Pretty awesome and inexpensive 😀
Andrea a.
Memphis, TN
3 reviews
This product is great I love it. It works for my skin. It's well worth the price. Not to pricey of good value I purchased at Walmart for a good price wasn't hard to find. I will continue buying this product. Great for my dry ichy skin ladies great for us
Jazmin A.
453 reviews
This is really good especially if you have sensitive skin or don't like other lotions that have too much fragrance in it. I'm a repeat user of this lotion and this brand. You should lo really try it out it won't disappoint
Abbey B.
Oceanside, CA
3 reviews
Great product. I have sensitive skin so I decided to spend a little more to get a good procuct. I bought this product at a local Walmart. I am an active user of this product although it is pricey. The packaging is great and I would definitely buy again
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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