Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,651)
Q&A (144)
Media (412)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Joanna Y.
Savoy, IL
1 review
I've used this product for as long as I can remember. this product has never broken me out, and is the perfect moisturizer for my skin. The Aveeno Daily Moisturizer is a staple in my skincare routine, and I keep at least 2 big containers at all times. Love it!
Casey D.
Hudson, NH
14 reviews
This lotion never causes any burning feeling after applying it like other lotions sometimes do. The scent is not too strong but not nonexistent either which is nice.
Valarie C.
Mesquite, Tx
11 reviews
This lotion has been my go to product since day 1. I use this for face and body. Works great during summer for a lightweight moisturizer and works amazing during winter when my skin is super dry and itchy. No complaints whatsoever with all of aveenos products
Crystal S.
7 reviews
I have used this moisturizer because my father uses it. It didn't moisturize my skin at all and it felt like I was putting nothing on my face ! My skin was still dry and and kept peeling no matter how much I put on my face
Ambra B.
New York, NY
34 reviews
THE BEST LOTION FOR SENSITIVE SKIN!!!! I have been using this loton for years after experiencing a horrible breakout. This lotion is worth the price, very effective!
Amanda M.
60 reviews
Perfect for sensitive skin. Non scented but very moisturizing. I even used it after getting my tattoo to keep it hydrated. My grandma actually raves about this product as well lol. Great price point, why wouldn't you try it?
Megan S.
19 reviews
If you're not into a lot of fragrance, this is overall, a great everyday body lotion. It's gentle on the skin and very nourishing. It's size also makes it the perfect size to travel with for on-the-go needs. It doesn't leave your skin with a greasy feeling.
Taylor Y.
White Oak, PA
54 reviews
I use aveeno products everyday. My favorite is the facial wash and the active naturals daily moisturizing lotion. It feels very fresh and does not leave your face feeling sticky and oily. Very refreshing and would definitely recommend to others. 
Laiba R.
Arlington, TX
22 reviews
Love the way this makes my skin feel. I have been getting dryer lately as opposed to my oily skin and this has really been helping with my dry patches and helping my makeup go on smoothr.
Damaris H.
Paramount, CA
19 reviews
My parents and I can only use aveeno when it come to lotion. My dad really likes it because he says it softens and refreshes his skin after showering. I like to use it when I am done shaving. Yup you could say we are a fan !
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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