Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 586 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,664)
Q&A (144)
Media (414)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Janz T.
Waipahu, HI
22 reviews
I don't usually buy the Aveeno Active Natural Daily lotion but when there's a good deal at y local store then I will stock up. For the price I pay, I feel that it is worth the money. Leaves my skin moist, smooth and flawless.
Erika P.
Pomona, CA
41 reviews
I don't like this lotion because it leaves a thick cream feeling. I used this for all over body and I would feel moisturized but never felt like my skin fully absorbed the lotion. It left me feeling sticky and clammy all day.
Jasper A.
Penn Valley, CA
10 reviews
I bought this lotion on Amazon, and it definitely impressed me. A little goes a long way and it is very moisturizing. It doesn't make my face feel sticky like other moisturizers have done. It's perfect for moisturizing your face before you put on makeup. I love it!
Samantha C.
Tallahassee, FL
26 reviews
I like this lotion because it helps moisturize my skin . Especially the one with oats in it because my skin is so sensitive. Only thing I'm not crazy about is that it is a little heavy as in you feel the residue of you put too much
Jennifer S.
Hoover, AL
67 reviews
Best lotion out there! Does not leave your skin oily and hydrates it! I used to have super dry legs from the pool chlorine and would use Aveeno to help and would always have great skin with it!
mackenzie g.
Red Rock, TX
7 reviews
This product was a little disappointing I thought it would help right away but I didn't start to notice I difference in my skin until I got almost all they way through the bottle. But I will say the packaging was nice.i may go out and buy it again but I'm not sure yet.
K'Lynn R.
Paris, TX
28 reviews
This is my go to moisturizer. I even have the Aveeno Eczema lotion. Aveeno is my holy grail. I love this stuff so much! It makes my skin so soft and you can't beat that.
Destinee R.
Las Vegas, NV
11 reviews
Perfect brand for those who have sensitive skin. This product makes you along feel amazingly soft. You don't have that dry feeling when you out of the shower. It's definitely a wonderful product and definitely worth the money.
Julianne T.
19 reviews
I like this product because it hair a fairly neutral smell and it isn't too oily. With that being said though, it still is a great moisturizer and definitely helps prevent dry and scaly skin. I especially like to use it on my hands.
Autumn M.
Puyallup, Wa
17 reviews
I use Aveeno religiously! I really like that it is dermatologist recommended and based from oatmeal. The Stress Relief one is my fave it smells like lavender and is super cheap. 10/10 recommend.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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