Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,643)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Taylor K.
30 reviews
I use this lotion typically just after I get new tattoos. The lotion is such a high quality that it makes the healing process quicker. I also feel like it helps my skin hold color longer because it is so hydrating. Definitely one of my favorites
Janeece F.
New York, NY
114 reviews
This is my absolute favorite moisturizer. It has a calming scent and it so smooth on your skin. It’s inexpensive and I always get it when it’s on sale . Very gentle lotion for the whole entire body. Definitely recommend it for all skin types !
Alexis M.
62 reviews
This is a great product to use if you have sensitive skin. It doesn't burn the face and it also doesn't take long to dry after it has been applied. It smells great and great and they have many scents to choose from if this isn't your favorite.
Hails M.
Englewood , Fl
146 reviews
This is one of the best drugstore lotions out there. This one always works great to give my skin the moisture that it needs ! If you have dry skin like I do then I suggest this one because it will put the moisture back into your skin that you need.
Kenna A.
20 reviews
Great for Eczema prone or rash prone skin 😩 Perfect for dry flaky or rough skin . Will see difference in first use garanteed . Skin will be as soft as a babys  🤭 You can also use both for body and face plus it’s not expensive at all 
Elaine M.
Staten Island, NY
20 reviews
Super hydrating.  It leaves my skin soft and supple without any sticky or weird residue. I use it all over and it was especially good for my elbows.  It doesn’t have an overwhelming smell either. I use it almost everyday.  It forever has a home in my daily routine. 
Kimberly C.
Apopka , FL
35 reviews
Purchased at: Walmart
I love Avino’s products I think they’re very gentle on the moisturize gray and they smell really good the only thing that I don’t like about it is it’s very oily if you use it for a face moisturizer and it tends to make my skin break out
Manh S.
Modesto, CA
67 reviews
This is my go to lotion for my body because it keeps your skin moisturized especially if you have dry skin like I do. It is very long lasting and smooth and gentle. I definitely recommend this to everyone to at least try it for yourself.
Ginny B.
19 reviews
I love this lotion.  With my job I need a fragrance free lotion and this is the best.  Also,  I wash my hands so much that they get really dry.  This lotion helps.  I use this product multiple times a day.  
sheena U.
28 reviews
Love all aveeno products !! This loation makes my skin so soft, does not leave my skin oily. It is also really good for tattoo healing process. My tattoos seemed to heal faster using this instead of any other loations made for tattoos.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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