Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,619)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Megan S.
13 reviews
I have dry skin and this lotion is an amazing moisturizer!! Great value for the magic it works!!! You can buy it at any drug store. It's so soft I also use it on my toddler.
Kelly S.
Arlington, TX
5 reviews
This is my favorire lotion on the planet! It is mild enough for my sensitive skin, yet a very powerful moisturizer! It is non- greasy, absorbs leaving skin super soft and subtle. I saw a decrease in ingrown hairs and my eczema improved tremendously. I don't go a day without it!
Nia S.
Baltimore, MD
3 reviews
Love it!!! Use it every morning and before bed. I have extremely bad acne and it gets bad as the weather changes. Once I began using Aveeno my face began to clear up! Including my black marks which were so hard to bleach and get rid of. But now I can show my face and be proud
Liza D.
3 reviews
This lotion is great! It moisturizes without leaving you're skin greasy. I prefer to buy it at Costco cause you save some money... But I would so get it at target! I'd buy this lotion 100% of the time.
Jazmin V.
Santa Maria, CA
12 reviews
I absolutely LOVE these items by Aveeno. These are products that I am very positive I will be repurchasing. It is very effective and leaves your body feeling very moisturized and smooth. The value was worth every penny and i very much recommend this to people with dry skin.
Leigh S.
Los Angeles, CA
25 reviews
This is a standard in our household. Great after a shower, but also in a travel size in my purse to moisturize my hands throughout the day. Love the non-greasy feel and subtle, barely there scent.
Bri S.
Sumter, SC
15 reviews
Great face moisturizer! I use to use an expensive moisturize from a dermatologist, and i ran out and decided to give it a try! It works better than any other! Very affordable and does the job great!
Sheila M.
3 reviews
Great lotion!!
I love this lotion I have pretty dry knees and this lotion is great for that. It's also really affordable and you get a lot of product. Overall this is a great lotion if your looking for an affordable and great lotion. 10/10 would recommend and repurchase!!!
Lisa S.
Portland, OR
78 reviews
I use this after getting out of the shower, it keeps my skin moisturized all day without feeling greasy. It doesn't irritate my eczema which I get when the seasons change.
Rachel D.
Santa Ana, CA
6 reviews
I really love how smooth and creamy this lotion feels when I apply it to my skin! Super moisturizing. I would really recommend this lotion. It's pretty affordable for the size of the bottle. And you don't have to constantly be applying more lotion. A little goes a long way
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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