Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

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Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,622)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Kelly S.
Arlington, TX
5 reviews
This is my favorire lotion on the planet! It is mild enough for my sensitive skin, yet a very powerful moisturizer! It is non- greasy, absorbs leaving skin super soft and subtle. I saw a decrease in ingrown hairs and my eczema improved tremendously. I don't go a day without it!
Elizabeth F.
Brooklyn, Ny
61 reviews
I use this every night and every morning to moisturize my face. It's keeps my face, acne free and keeps my skin smooth. The price is comparable to other brands. I do go through it quickly though so I try to buy it when it is on sale!
Kat T.
Norman, OK
23 reviews
I love this product. I have allergies and very sensitive skin. This lotion doesn't cause irritation, and soothes those reddish irritation bumps from shaving. It's the only lotion I can use regularly.
Sandi P.
Federalsburg, MD
6 reviews
It's a really nice product but I don't think I'll use it again it makes my skin break out just little bit and I just can't get used to the smell it's smooth and nice on my skin but I just can't use it everyday on a regular basis. But I gave it to my roommate and she loves it
Nia S.
Baltimore, MD
3 reviews
Love it!!! Use it every morning and before bed. I have extremely bad acne and it gets bad as the weather changes. Once I began using Aveeno my face began to clear up! Including my black marks which were so hard to bleach and get rid of. But now I can show my face and be proud
Brittany S.
19 reviews
I love all aveeno products. Their moisturizers and cleansers are great. I watched my grandma use their lotions growing up so they must be good. Even my mom uses them. I want to try the other lines too
Maria R.
Selma, Ca
26 reviews
I use this a lot it's kinda expensive but worth buying I use it a lot I'am almost done with the one I have rn it's a nice package cause it comes with 2 I bought mine at Walmart I recommend to buy this
Julie T.
South Plainfield, NJ
21 reviews
I use the lotion every day to moisturize. It sinks well in my skin and does its job. The moisturizer doesn't leave a sticky feeling which is a good thing for me. I don't like lotions that leave a tacky feeling on your skin afterwards.
Liza D.
3 reviews
This lotion is great! It moisturizes without leaving you're skin greasy. I prefer to buy it at Costco cause you save some money... But I would so get it at target! I'd buy this lotion 100% of the time.
Beth M.
South Point, OH
122 reviews
VERY WORTH THE PRICE. Always leaves my skin super soft for long periods of time. It smells fresh and clean, and feels like silk. I buy this at target, and the price there is very reasonable for the quality. Also wonderful to use on babies and children
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

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