Aveeno® Daily Moisturizing Lotion


4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars6%
  • 2 Stars1%
  • 1 Star0%


This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS® Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic.



Locks in moisture and helps 
prevent dry skin.

The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin.

see more...

Top Questions See all 584 Q&A

Aveeno® Daily Moisturizing Lotion
Aveeno® Daily Moisturizing Lotion
Reviews (6,632)
Q&A (144)
Media (411)
  • "This thing is amazing. Most lotion that say fragrance free have a little smell of something to them... This one doesn't which i love. It is also very moisturizing. I have a big one for my body at home and i have a tiny one in my purse for when I'm on the go. " in 1474 reviews
  • "Most underrated lotion of LIFE. I love this stuff, I've used it for years. It's fragrance free, which is a plus for me because I use it as a face moisturizer. It lasts so long because you need less than an almond size for your whole face. I also use it on my body because it soaks right into the skin like water, an leaves your skin soft and nourished. It really is amazing. If you have dry skin, this is your product, I promise you. It does it's job well." in 896 reviews
  • "Aveeno lotion leaves my skin feeling great every time! This is a truly scent-free lotion, and is wonderful for sensitive skin. The 5 oz. bottle is great for carrying in a bag or purse when your skin is feeling dry." in 762 reviews
Jennifer M.
Benton, AR
185 reviews
This wash and lotion combo is great for those with sensitive skin. One of my favorite things about this lotion is that it's one of the very few moisturizers that I can put on my face.
Whim f.
Austin, TX
9 reviews
This is my absolute favorite lotion for daily use. It even works great for hot beach days under the sun because it leaves your skin moisturized and looking shiny! Highly recommend for anyone, especially for those who have sensitive skin like mine.
Natasha H.
13 reviews
Aveeno moisturizers are really my favorite for their value and this is a great everyday option. I can really feel the difference between this and off brand options. My skin drinks up the moisture and the formula feels like it is absorbed into the skin rather than just sitting on top.
Mayra C.
Caldwell, ID
17 reviews
Aveeno is the only product I am obsessive with to wear in my skin. I love how creamy it is. But sits light on the face. There's no sent to the lotion which is a pro because you won't be able to smell it through the day. I totally recommend this product I have my sister hooked on it.
Sara G.
Tulsa, OK
8 reviews
I have purchased this hand cream on several occasions, and I'm absolutely hooked! I work in healthcare and struggle to find lotion that is actually moisturizing. I purchased it at Walmart and was surprised with my results so much that I now use it on my patients who have skin irritations! 
Alyssa H.
132 reviews
Such a life saver! I have sensitive skin and can't use just anything without breaking out. This lotion doesn't bother me at all and it doesn't have an overwhelming scent. Love Aveeno!
Tatiana V.
Saint Helena, CA
3 reviews
It's hard for me to find a moisturizer that doesn't make me break out until I started using this. It leaves my skin so smooth and doesn't make me break out. I absolutely love it!
Jen M.
Netcong, NJ
4 reviews
This lotion is so moisturizing! I'm not so big on the smell but the results are amazing. Every time I wash my hands I will use a small amount of this to restore the moisture lost. It's great to have on hand
Patricia M.
Fontana, CA
12 reviews
Such a great value! My husband will only use Aveeno, and nothing else! We go through at least one bottle every two weeks as a family! We love the way it truly leaves our skin moisturized through out the day.
Erica K.
Durant , OK
170 reviews
We use this for the whole family. A little goes a long way, and works through out the day. I bought at SAMs and felt like I really got a lot for our money, and it last a long time.
Marie C.
21 reviews
Is the lotion thick or more liquid and greasy?
Iris A.
El Paso, TX
My mother uses this cream and she has super soft skin naturally but mine is dry and hard to keep moisturized will this solve my problem?
Maicee C.
Hanoverton, OH
5 reviews
I have really dry skin but I Also have sensitive skin, could I use this and not breakout?
kaylyn f.
Reedsburg, WI
28 reviews
Do you guys recommend this or Nivea more?
Isabelle D.
67 reviews
Does this brand of lotion help especially for dry skin all over the body??

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Aveeno® Daily Moisturizing Lotion

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.